Customer Service Is Reputation Management

The best reputation management you have as a small business is customer service. One bad customer service experience can have huge repercussions in the age of social media. UPS discovered this the hard way. A few years ago an incident like this could have gone months before the company saw any negative publicity – if… Read More

Effective Online Marketing Requires Time

It’s no secret that the smaller your budget the more time you’re going to have to give your online marketing to work. If you can only afford $200/month in developing your online marketing strategy, then you won’t – you can’t – be as effective as the company that can afford $2,000/month. That doesn’t mean you… Read More

4 Ways To Use Instagram

Constant Contact reports that more than 50% of top brands are using Instagram in their marketing plans. But they aren’t the only businesses using Instagram. Many small businesses are using it as well. Instagram is a smartphone photo sharing app. It’s the smartphone version of Flickr and Photobucket. But what can you do with it?… Read More

How Much Marketing Is Enough?

Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more. If you find yourself wondering why you aren’t getting more results for your efforts, there are a few reasons why that might be the case. For instance, Maybe you’re spending too much time doing… Read More

Your First Small Business Step To Online Marketing

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. The problem with this… Read More

Mobile Loyalty Apps: A Golden Opportunity For SBMs

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money… Read More

Relationship-Building Through Social Media

More and more, businesses are using social media for more than just marketing. It’s quickly becoming a way of life for online businesses. But is that good or bad? Personally, I think it’s good. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And… Read More

The Brick And Mortar E-commerce Advantage

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. You might actually have an advantage. Online-only stores have no way to take cash payments. If a customer prefers to pay cash, that’s too bad. The options are a credit card,… Read More