How Much Marketing Is Enough?

Budgets aside, there is such a thing as not doing enough to promote your business. You could always be doing more. If you find yourself wondering why you aren’t getting more results for your efforts, there are a few reasons why that might be the case. For instance, Maybe you’re spending too much time doing… Read More

Your First Small Business Step To Online Marketing

I’ve changed my thinking over the years about how small businesses can make that first all-important step to achieving an online presence. Advice I’ve given in the past is the same advice that most small business marketing consultants give: Buy a domain name, pay for hosting, set up a website, etc. The problem with this… Read More

Mobile Loyalty Apps: A Golden Opportunity For SBMs

Chances are, you have a few loyalty cards hanging off your keychain or floating around in your purse or wallet. What if you could store them instead in your smartphone and have them scanned when you visit your favorite merchant? And what if you are that merchant and you could help your customers save money… Read More

Relationship-Building Through Social Media

More and more, businesses are using social media for more than just marketing. It’s quickly becoming a way of life for online businesses. But is that good or bad? Personally, I think it’s good. While branding and reputation management are certainly important, maintaining strong relationships with your customers, partners, and suppliers is equally important. And… Read More

The Brick And Mortar E-commerce Advantage

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. You might actually have an advantage. Online-only stores have no way to take cash payments. If a customer prefers to pay cash, that’s too bad. The options are a credit card,… Read More

Video Branding, YouTube Style

Small business owners all over the world are about to get a big boost in helping them brand their businesses online. If television advertising has been off limits to you because of the high cost of production, maybe you can turn to online video marketing – or video branding if you prefer – instead. It… Read More