6 Alternatives to Google Analytics

I believe most website owners are still using Google Analytics. There’s really nothing wrong with that, but you should know it’s not the only option you have. There are perfectly valid reasons for not using Google Analytics. For one thing, did you know Google owns your data? And that means they could close it down any… Read More

Measuring PPC Keyword Performance In Google Analytics

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. This can be easily done. Click on Acquisitions then on AdWords then in Keyword Positions. From this report you can determine a number of useful metrics, such as: Conversion rate by PPC ad position – Does your ad… Read More

Have You Set Up Your Content Groupings Yet?

Google Analytics is rolling out a new feature. It’s called Content Grouping. I like this. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. In other words, you won’t be able to see website traffic and other stats on… Read More

5 Free Alternatives To Google Analytics

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics, but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular… Read More

3 Ways To Test Your Web Pages

You’ve likely heard of A/B and multivariate testing. There is another way to test your web pages now, courtesy of Google Analytics. But in case you aren’t familiar with the two recognized ways to test pages, I’ll give you a brief explanation. A/B testing – A/B testing is a way to test two different versions… Read More

Piwik: The Google Analytics Alternative

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or… Read More

3 Recent Changes To Google

Google is always making new changes to improve its way of operating, and I don’t just mean to its search product. However, two of the changes I’ll mention do affect search. Without further ado, I’ll jump right into the changes. Webmaster Tools-Google Analytics integration – This one is hardly new. Google has been working on… Read More

Google Analytics Adding New Ways To Analyze Web Sites

Google have added two new features to their Analytics tool. The first measures social media interaction whilst the second measures page load speeds. These are two areas that we know Google are keen to include in their search algorithms. Page speed is an important issue for any website owner. The new tool added to Google… Read More