Measuring PPC Keyword Performance In Google Analytics

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. This can be easily done. Click on Acquisitions then on AdWords then in Keyword Positions. From this report you can determine a number of useful metrics, such as: Conversion rate by PPC ad position – Does your ad… Read More

Have You Set Up Your Content Groupings Yet?

Google Analytics is rolling out a new feature. It’s called Content Grouping. I like this. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. In other words, you won’t be able to see website traffic and other stats on… Read More

5 Free Alternatives To Google Analytics

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics, but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular… Read More

3 Ways To Test Your Web Pages

You’ve likely heard of A/B and multivariate testing. There is another way to test your web pages now, courtesy of Google Analytics. But in case you aren’t familiar with the two recognized ways to test pages, I’ll give you a brief explanation. A/B testing – A/B testing is a way to test two different versions… Read More

Piwik: The Google Analytics Alternative

For the longest time Google Analytics was the only free open source analytics program. At the very least, it was the best of breed so to use any other was virtual suicide. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or… Read More

3 Recent Changes To Google

Google is always making new changes to improve its way of operating, and I don’t just mean to its search product. However, two of the changes I’ll mention do affect search. Without further ado, I’ll jump right into the changes. Webmaster Tools-Google Analytics integration – This one is hardly new. Google has been working on… Read More

Google Analytics Adding New Ways To Analyze Web Sites

Google have added two new features to their Analytics tool. The first measures social media interaction whilst the second measures page load speeds. These are two areas that we know Google are keen to include in their search algorithms. Page speed is an important issue for any website owner. The new tool added to Google… Read More

Google Linking Webmaster Tools And Google Analytics

There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. This enables a webmaster to view analytics for their sites without having to switch between Google Analytics and Google Webmaster… Read More

Google Analytics Annotations; One Useful Tool

The folks at Google Analytics are always trying to improve, and they usually find a way to do it. This time they’ve come up with a nifty little tool called Annotations. It’s simple, really. Annotations allows any user with access to a Google Analytics profile to leave shared or private notes right on the over-time… Read More

Asynchronous Tracking And Page Load Times

It looks like Google may start putting more emphasis on page load times. Already, Google likes sites that load faster and if your site loads faster than your competition’s you will probably rank higher. In the future, if you have huge lag times in your page load time then you may get penalized or perhaps,… Read More