Are You Struggling With Pay Per Click Conversions?

When monitoring a pay per click advertising campaign there are several sets of numbers that are important. Click through rates (CTR) are one area that many advertisers concentrate on with the theory being the more visitors you receive to a site, the more opportunities their are for sales. However, your click through rate needs to… Read More

How To Improve Conversion Rates

Conversion rate optimization is a fancy word for improving your landing pages to a point where you increase your conversion rates. It’s a process that involves testing and retesting until you get the right mix of elements. The parts of your landing page that are most important include: Headline Call To Action Benefit Statements Lead… Read More