3 Questions To Ask About Content

On Moz, in the article “Is Your Content Strategy Guided By Audience Intent (Or Just Keywords)?” some good questions are asked about content. I like them all, but these three sum it up: Why are we creating this content? (goal of the content) How does it make us money? (goal of the business) What is… Read More

3 Ways To Make Your E-mails More Powerful

E-mail marketing is still one of the most powerful marketing channels online. Even when you count the rising tide of social media, it can’t compare to e-mail. One of the reasons e-mail marketing is so powerful is because once you build your list, you have permission to contact your list and make them an offer…. Read More

5 Things You Should Know About Headlines

Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you’ll attract the traffic, but to do that… Read More

3 Ways To Improve Your Social Media Calendar

You do have a social media calendar, don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics… Read More

Does ‘Quality’ Content Mean Error-Free Content?

A recent blog post on the Bing blog suggests that spelling and grammar errors may be punishable in the search engine ranking game. But not always. This is a striking announcement from Bing because, until now, we’ve never heard Bing make a statement about spelling or grammar. Even Google stears clear of saying that spelling… Read More

3 Ways To Improve SEO Without Adding New Content

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. You can do this by adding web pages to your site or by blogging. But how about improving search rankings by not adding new content. Did you know you can do that?… Read More

4 Reasons Your Content Marketing Is Failing

Newbie online marketers can get the idea real fast that there’s some kind of secret to succeeding at online marketing. There’s no real secret, but there are four principles you should adhere religiously: Quality – Insist that your content is high quality. If you want to increase your readers and you want your current readers… Read More