How To Waste Your SEO Efforts

Okay, you’ve managed to manipulate your stuff into a great SERP ranking — so what? The best rankings in the world aren’t going to give much of a return on your investment if people visit your site and leave because it isn’t what they need. The whole promise of a high placement on the search… Read More

Your Title Tag Is Content, Too

It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. But there’s another type of content that… Read More

Your Content Marketing Should Be Originalized

I like the message being presented here by Elisa Gabbert. Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” Your content… Read More

What Are You Optimizing? Keywords vs Topics

“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” This is the opening statement of Marcus Tober’s excellent article on the Moz blog looking at Searchmetrics Ranking… Read More

3 Questions To Ask About Content

On Moz, in the article “Is Your Content Strategy Guided By Audience Intent (Or Just Keywords)?” some good questions are asked about content. I like them all, but these three sum it up: Why are we creating this content? (goal of the content) How does it make us money? (goal of the business) What is… Read More

3 Ways To Make Your E-mails More Powerful

E-mail marketing is still one of the most powerful marketing channels online. Even when you count the rising tide of social media, it can’t compare to e-mail. One of the reasons e-mail marketing is so powerful is because once you build your list, you have permission to contact your list and make them an offer…. Read More

5 Things You Should Know About Headlines

Headlines and title tags are important web page elements. Whether you’re talking about blog posts, static web pages, social media content, or something else, your headline has the potential to attract loads of traffic or to send it away to another corner of the Web. You hope you’ll attract the traffic, but to do that… Read More

3 Ways To Improve Your Social Media Calendar

You do have a social media calendar, don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics… Read More