The Splintering of Content Marketing

In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles List your website in directories Join a traffic ring Purchase banner ads on another website There was no podcasting, video marketing, social media, or PPC advertising. And there were only 3,000 websites,… Read More

Is SEO Really Dead?

Professional search engine optimizers have been engaged in this conversation for a decade now. Is SEO dead? It depends on who you ask. Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of… Read More

Is Content Curation Profitable?

If you’ve been markting online for a while, then you likely know a little bit about content creation. Even if you aren’t sure about the practical strategy aspect of content marketing, you know you should be doing it. But what about content curation? Is there any value in curating the content of others? There are… Read More

When Does Content Backfire?

Are there any commercials that stick in your mind even though you can’t remember what the commercial was actually advertising? That’s a good example of a backfire. It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen…. Read More

Ask Yourself These Questions To Focus Your Content

There is a lot being said about having content on your site and in your advertising that is unique, creative, and focused. It’s enough to make a marketer want to crawl into a corner and hide on some days, am I right? It’s very difficult to continually come up with unique, creative, focused anything after… Read More

The Most Effective Way To Focus Your Content

There really isn’t a way to separate content from optimizing your site for search. That’s because content is what searchers are looking for — although when we are struggling to come up with keywords, coding, and other SEO stuff, it’s easy to lose sight of the fact. We need to always keep the user in… Read More

Is The Content Right On Your YouTube Ad?

One of the trends in online marketing is the increasing use of video. People just love to watch stuff, and as wireless services expand and mobile devices multiply they will be watching more stuff in the year to come. Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right… Read More

How To Waste Your SEO Efforts

Okay, you’ve managed to manipulate your stuff into a great SERP ranking — so what? The best rankings in the world aren’t going to give much of a return on your investment if people visit your site and leave because it isn’t what they need. The whole promise of a high placement on the search… Read More