Using Entry Pages As A Key Metric

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website… Read More

5 Ways Analytics Are Important To Your Local Business

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here… Read More

Does SEO Have A Future?

With so many changes happening at the search engine level, this is a trying time for many online marketers. That’s especially true where SEO is concerned because it’s becoming increasingly more difficult to measure results. Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to… Read More

5 Free Alternatives To Google Analytics

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics, but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular… Read More

Why Keyword (Not Provided) Is Not A Big Deal

The Internet is abuzz since Google quit providing keyword data to site owners three days ago. Since then, SEOs and veteran Internet marketers have offered their advice on culling actionable data from multiple sources so that website owners can keep growing their businesses. One SEO even called Google out on anti-competitive practices. I’ll leave that… Read More

Google’s New Analytics Tool

Analytics is a very important part of doing business. Small businesses, especially, need to consider how they will reach their audiences effectively and track their movements online. A new tool from Google makes that easier. It’s called Google+ Dashboard. To use Google+ Dashboard, you have to have a Google+ page. You can’t have a Google+… Read More