10 Things You Must Do to Drive Massive Traffic
to
Your Local Small Business Website
MINNEAPOLIS, MN – March 1, 2007 – Small
Business Mavericks, the experts in local small business
internet marketing, today released their exclusive new
report, “10 Things You Must Do to Drive Massive
Traffic to Your Local Small Business Website.”
“The question my clients in my consulting practice
ask most about marketing their small businesses online
is, ‘how do I get people to find my website?’”
says Caroline Melberg, founder and president of Small
Business Mavericks and author of the report.
“Generating website traffic is simple –
but it’s not easy,” continues Melberg. “I
wrote this report to provide my clients, and small businesses
everywhere, with an easy-to-use checklist that they
can follow to increase visitors to their websites and
grow their businesses.”
Included in the “10 Things You Must Do to
Drive Massive Traffic to Your Local Small Business Website”
Report are the following tips:
# 1 List Your Website with Search Engines & Directories
Google alone attracts more than 250 million searchers
every day. 3,000 people PER SECOND type something into
the search box and visit someone’s website. And
that’s just Google – it doesn’t include
all the searching done on Yahoo!, MSN, Ask and all the
other smaller search engines. It only makes sense with
this many people searching on the web, that you would
want to list your website where the people are looking
for what you sell.
Get your website listed in all the top search engines,
including Google, Yahoo!, and MSN. Research directories
on the web with listings for products and services your
customers would be interested in. Some directories offer
free listings, others require a fee; I’ve found
paying the nominal fee that they charge is worth it,
as your listing will get posted faster and more reliably
than with the free directories.
# 2 Use Article Marketing to Your Advantage
This has been one of the most successful ways of driving
traffic to my website that I’ve found –
and the good news is, it’s free! Don’t worry
– you don’t have to be the world’s
best writer to put together useful, readable articles
that your potential customers will read. Whatever your
industry, there are thousands of electronic newsletters
(or e-zines) that are hungry for articles they can use
to publish to their subscribers. There are also hundreds
of directories where you can publish your articles –
some of them are extremely popular and will result in
your article being seen by hundreds or thousands of
potential customers.
Unlike advertising, which people tend to be skeptical
of, articles are more like “news,” which
people tend to trust.
When your prospects read your article, they will also
see your bio, which will include your website address.
If they like what you have to say in your article, chances
are they will click on your website link and purchase
from your website.
# 3 Publish Your Own E-Zine
This is another way that I’ve found to be hugely
successful in driving new prospects to my website. By
publishing my own e-zine, I can stay in touch with my
current customers easily (and cheaply!), and market
my new products and services to them. A secret to using
your e-zine to drive traffic to your site is to always
be adding new content that your customers want to see.
Things like free articles and reports, discount offers
on your products or services or special “subscriber-only”
promotions are great ways to use your e-zine to drive
visitors to your site.
Probably the best thing about publishing your own e-zine
is that you will be able to reach new customers you
never would have found. When your subscribers read your
newsletter and find your content helpful, they will
send it to people that they know (but you don’t).
When those people like your content, they will subscribe,
giving you access to an entire pool of new prospects
that you would never have access to otherwise.
These are just 3 of the techniques recommended by Caroline
in her new Report.
“While there are multiple tactics that you can
– and should – use to make people aware
of your website and to encourage them to visit,”
Melberg says, “you’ll want to start out
slowly and not try to do everything at once. These tactics
have a cumulative effect. Each one builds upon the other,
helping to raise your ranking with the search engines,
establishing you as THE “go-to” expert in
your field, and raising awareness with your potential
customers so they come flooding to your website
to buy your products and services.”
To learn the other 7 tactics recommended in the Report,“10
Things You MUST Do to Drive Massive Traffic to Your
Local Small Business Website,” visit Small
Business Mavericks online and download the free report,
available exclusively at: www.SmallBusinessMavericks.com.
About Small Business Mavericks
Headquartered in Wayzata, Minnesota, Small Business
Mavericks is the leader in teaching small business owners
and managers how to market their businesses on the Internet,
think creatively to find new local customers and increase
sales. Contact Small Business Mavericks today by calling
952-473-1007, writing Caroline@SmallBusinessMavericks.com
or visiting the company’s web site at www.SmallBusinessMavericks.com.
MEDIA CONTACT:
Dave Dix
Melberg Marketing / PR
512.257.1605
dave@melberg.com
|
