For small business marketers, public relations
can drive media attention, attract customers, and multiply
sales. Caroline Melberg tells how in this EBook
MINNEAPOLIS, MN – March 13, 2007 – Small
Business Mavericks, a division of Melberg Marketing,
today announced the launch of its new book, downloadable
as a PDF, called "How to Get Massive Publicity
for Your Local Small Biz—Even on a Shoestring
Budget!"
“It’s no longer true—if it ever was—that
you can build a better mousetrap and have the world
beat a path to your door,” said Caroline Melberg,
President of Melberg Marketing, Inc. “A successful
business owner has to find affordable ways to get the
word out about superior products and services, and one
of the best ways to do that is solid public relations.”
There are rules, Melberg says, about what sort of small
business events make good announcements and what sorts
don’t. About how to choose spokespeople, plan
and stagger release schedules, and track results. About
how to find appropriate media, and approach them without
being a nuisance.
Available for $39, the new 113-page book introduces
small business owners to every important concept in
planning a public relations campaign. A 20-year veteran
of both large companies such as AT&T and small startups
(including one that went on to spectacular success),
Melberg reveals specific tactics that she illuminates
with colorful success stories of real small business
owners who found ways to get attention that far exceeded
expectations. Among the topics the book discusses are:
- PR as a complement to other marketing tactics
- Success stories from real-world entrepreneurs
- Eleven milestones that provide a basis for great
announcements
- Creative opportunities for great PR overlooked
by most small business owners
- Critical components in presentation and structure
- How to plan for and find the best distribution
outlets
- Media types: Understanding the differences between
local media, Internet media, mainstream press, bloggers,
and trade magazines
- Keys to follow-up: How not to be a nuisance
- Ideas for powerful publicity events
- How to track your results
. . . and much more. “The techniques Caroline
teaches are simple, down-to-earth and extremely effective.
She really cares about the success of small businesses
and knows how to provide them with the information they
need to succeed online!” says Sue Corning, a successful
small business owner in Arizona.
Small Business Mavericks is so sure you’ll find
value in "How to Get Massive Publicity
for Your Local Small Biz—Even on a Shoestring
Budget!", that the company is offering
the book with a 30-day money-back guarantee. Download
it now at www.smallbusinessmavericks.com.
About Small Business Mavericks
Headquartered in Wayzata, Minnesota, Small Business
Mavericks is the leader in teaching small business owners
and managers how to market their businesses on the Internet,
think creatively to find new local customers and increase
sales. Contact Small Business Mavericks today by calling
952-473-1007, writing Caroline@SmallBusinessMavericks.com
or visiting the company’s web site at www.SmallBusinessMavericks.com.
About Melberg Marketing
Headquartered in Wayzata, Minnesota, Melberg Marketing
is a full-service virtual, integrated marketing firm
dedicated to bringing blue-chip marketing experience
to today’s small business owners.
MEDIA CONTACT:
Dave Dix
Melberg Marketing / PR
512.257.1605
dave@melberg.com
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