Small Business Mavericks On Email Marketing

The only book on email marketing you’ll ever need, Caroline Melberg’s new title offers step-by-step instruction and tips on how to increase sales by 20% or more!

MINNEAPOLIS, MN – February 16, 2007 – Small Business Mavericks, a division of Melberg Marketing, today announced the launch of its new book, downloadable as a PDF, called "How to Use E-mail to Skyrocket Your Sales, Without Burning a Hole in Your Pocket!"

“Small business owners, overworked and overloaded with information, need a single source where they can find tested email marketing techniques that have a real bottom-line impact,” said Caroline Melberg, President of Melberg Marketing, Inc. “We’ve leveraged our experience as a virtual agency with dozens of clients to put together THE ultimate guide to high-impact email marketing, at a fraction of the cost of competitive programs available today.”

Available for $49, the new book introduces small business owners to every important concept in email marketing, offers guidance on choosing tactics appropriate to your goals, and tells how to track and measure your effectiveness. Among the topics the book discusses are:

• The five types of e-mail marketing—and how to use each one
• Why you need an electronic newsletter, how to create one, and how to build lists
• Which advertising models work and why
• Where you can find content
• Why electronic post cards and e-brochures are effective
• How e-courses (electronic courses) can increase your respectability and credibility as an expert in your field while increasing your bottom line

. . . and much more. “Caroline’s approach is all about explaining how smart small business owners can use “maverick” strategies to leverage the weaknesses of larger competitors into extreme competitive advantage,” says Scott Miller, President of Area 51 Design. “It works!”

Small Business Mavericks is so sure you’ll find value in "How to Use E-mail to Skyrocket Your Sales, Without Burning a Hole in Your Pocket!", that the company is offering the book with a 30-day money-back guarantee. Download it now at www.SmallBusinessMavericks.com.