New Titles On Pay-Per-Click, Blogging, And Article Marketing From Small Business Mavericks

Latest books in “Local Small Business Marketing” series offer in-depth tutorials, tips on running top-notch online campaigns to build credibility, attract prospects, drive sales

MINNEAPOLIS, MN – JULY 26, 2007 -- Small Business Mavericks, a division of Melberg Marketing, today announced three new titles have been added to its Local Small Business Marketing series, and are available as downloadable PDFs at www.smallbusinessmavericks.com for $19.00 each.

The three titles are:

Small Business Blogging Essentials: How to Use Your Blog as a Marketing Tool.
Not every one realizes that adding regular content to your site consistently – in the form of a blog – not only will increase your rankings on the search engines, but provides a great forum to increase the amount of business you do with existing customers, gather feedback, establish expertise, respond to crises, and build rapport with new prospects. This 33-page 3-book is filled with D-I-Y techniques you can implement right away.

PPC Basics: How Pay-Per-Click Advertising Can Put Your Business Into Overdrive.
Ultimately, you’re not looking for just more clicks on your ads – you’re looking for real sales. This e-book explains what PPC advertising is and how you can use it to grow your local small business today without wasting hard-earned dollars. There are certain steps to writing a winning PPC ad. This book tells what those steps are, how to do keyword research for your products and services and select affordable options, and how to gauge the sorts of returns that will really affect sales!

How to Market Yourself Through Articles, Without all the Fluff.
One of the best ways to improve your search engine popularity and attract new customers is by creating relevant links to your website. One of the fastest and easiest ways for you to get tons of relevant backlinks to your website is through Article Marketing. This book will show you everything you need to know to get started, including why article marketing is important for your website, how to write articles that get read, how to work keywords into your articles, where to find topics to write about, how to write catchy titles, where and how to distribute your articles online, and how to use submission services.


These new titles join two still-available titles: How to Use E-mail to Skyrocket Your Sales Without Burning a Hole in Your Pocket! and How to Get Massive Publicity on a Shoestring Budget!

Small Business Mavericks maintains a web site, www.smallbusinessmavericks.com, that helps owners increase how often their businesses are found on the Internet with a series of free tips, tools, and newsletters. An entire article library offers free explanation and tips on podcasting, mobile search, viral marketing, article marketing, email marketing, blogging and RSS, social bookmarking, maverick copywriting, creative public relations, creating and using E-books, pay-per-call and pay-per-click marketing, web design and search engine optimization. The site also offers custom-designed services that small business owners use to build striking brands, develop strategic plans, and execute effective tactical programs.