One of the most over-looked marketing
tools for small business owners is the press release.
Publicity with a press release is like getting free
advertising for your business – but it’s
something most small business owners fail to take advantage
of.
Press Release Writing
There is a traditional format for press release writing
that editors expect you to follow when writing for publicity.
Our professional copywriters are expert at taking your
newsworthy topic and turning it into a press release
that gets you noticed.
What is newsworthy enough for a press release? Anything
happening in your business – a new product launch,
a sale on your products or services, signing a new client,
opening a new location, hiring a new employee –
or promoting from within – all of these are great
occasions for a press release.
Press Release Submission - Online
Once we’ve put your professional press release
together, we’ll manually submit it to numerous
online press release Websites, where editors of online
publications go daily to find newsworthy items to include
in their publications. Some of these directories charge
for submissions and some of them are free.
By posting in these online directories, the links within
your press release back to your Website serve as valuable,
relevant links that the search engines love, and will
rank you highly for.
Press Release Submissions – Offline
As a part of our submission service, we can also submit
your press release directly to editors, radio and television
personnel who are looking for local stories to fill-out
their schedules. Editors are looking for newsworthy
items – why shouldn’t you be the one to
provide it?
We will manually send your press release to local editors,
radio and television broadcast personnel, and then follow-up
with a phone call to them to answer any questions they
may have. While there is no guarantee that they will
run your news item, this method dramatically increases
the chances that they will.
Call us at 952-473-1007 or click
here for more information about our Press Release
and Publicity services for your small business today! |
