Website headers are a little bit misunderstood. Some small business owners think they can just find a great image, put their business name on it, and they have a website header. You really need to put a little more thought into it than that.
Your header has a very important job. It’s got to communicate something very important to your website visitors.
First, it should give a clear idea about what your business does. Putting your business name on the image isn’t enough. The graphic or image you use in the header should illustrate as well what your business’s specialty is. For instance, if you buy and sell houses, putting a turnip on your header might confuse people. If you are an auto mechanic and the image in your header is two kids playing kickball, that might confuse people.
A second thing your header should do is brand your business in a way that people will remember you and your website. You don’t want people leaving the site and forgetting about it.
Website branding is a difficult thing to achieve. It takes more than a powerful image and your business name to successfully create a brand. You have to think on a broader scale. What images do you want people to associate with your brand? Colors can also be used as branding elements. For Small Business Mavericks, we use brown and blue.
You also want your branding elements to be consistent company-wide. That means your website needs to look like your brochures and vice-versa. You are building an image. Your website is a part of that image. Treat it as a valuable member of your family.