Going viral is one of the hardest things to do online. You don’t have to get your content in front of everyone online to go viral. All you have to do is get it in front of the right people. If your content hits the eyes of one person who is influential and that person likes it, then you have a greater chance of going viral than if you put your content in front of 1,000 people who don’t.
That being said, I’d like to present you with the 4 pillars of viral marketing. What do you have to have in place to go viral? Let’s take a look.
- Optimized Content – I don’t necessarily mean optimized for search engines, though that couldn’t help. What I am talking about is content that is the best mix of quality, accuracy, value, and messaging. It has to be the right content. Unfortunately, predicting what is the right content can be difficult, but it’s not impossible.
- The right time – If your content is too early or too late, then you’ll be the victim of bad timing. Make sure you publish your content at a time when the topic is hot. If people are discussing it elsewhere and it is a trending topic, then you have a better chance of going viral than if you are posting about something relatively obscure.
- The best audience - Define your audience for the time and the message. If you package your content for the audience, virality is a lot closer at hand.
- The perfect stage – If your content is a video, it should be published on video sharing sites. If it is an article, it needs to be presented in the best location for your audience. Define your content’s message, audience, and packaging, then present that content in the best place to maximize its full targeting potential.
Viral marketing is difficult to plan. It’s better to focus on the pillars of viral marketing. If you get all four of these right at the same time, your content is not guaranteed to go viral, but it will have a better chance.