Mixpo, a video advertising firm for small to mid-size videos, has arrived. That means video marketing is on the rise. Check out these stats from Greg Sterling:
Are you currently doing any video advertising?
* Yes: 19.1% (if one segments for “0-4 employees†the number goes down to 11.8%)
* No: 80.9%Who created your video?
* Friend or relative: 21.9% (if one segments for “0-4 employees†the number goes up to just over 40%)
* Professional service (e.g., TurnHere, Comcast, yellow pages, Spot Runner, local videographer): 57.4%
* Online tools (Spotmixer, Jivox, Mixpo): 9.4%
* Other: 11.4%
It appears that more than half of small- to mid-size businesses that are using online video advertising, more than half are using an outside agency to create their videos. This is smart marketing. I’ve always believed in letting the experts do the hard work.
A look at Mixpo’s partners reveals a telling story:
- ActiveRain
- Realogics
- MCM Group
If you’re in real estate then you probably recognize those names. But online video advertising isn’t just for real estate professionals. You can use this method to communicate with potential customers no matter what kind of business you are in. I think we’ll see an increase in video advertising in the near future.
Check out Small Business Mavericks videos.
Tags: online video, real estate, small business, video advertising
I was pretty skeptical about the whole video thing for a long time. For a truly “small business owner” it always seemed like a large investment for a slight chance at site traffic or something along those lines. I actually still think that, but a few companies, particularly my advanced voice mail provider gotvmail, have somewhat made me perk my head up. I mean, you look at those Gary Busey videos on youtube or http://www.garybuseyonbusiness.com and they look like they were shot in a single afternoon…but they’ve got thousands of hits. That was a productive afternoon!
But, let’s face it, not all of us can afford even Gary Busey. Is it worth spending the time on even a modest video blog?
Many small business owners think that a video has to be a made-for-TV movie with a celebrity endorsing the product. Not true. It can be a simple production with your own camcorder in your back yard or office. Someone in-house can do it for you. You can hire a firm to help you, though you don’t have to, but if you do it may not cost you as much as you think.
You may want to check out http://www.jivox.com – you can create video ads for free. I found it on Google search. It’s really cool.
- Max