Converting video viewers to customers is getting more difficult all the time. One reason is because there are a lot more videos being produced and shared online today, so people who watch videos have a lot more to choose from. That means you have to give them something to offer that they can’t get anywhere else. Another reason is because people are watching videos on a lot of different devices and at a lot of different venues. They’re not necessarily watching them on your website. That means you have new challenges to conversion.
While it is more difficult to convert video viewers, it’s not impossible. Here are 3 ways to ensure you convert more video viewers:
- Keep it short – Instead of producing ten minute epics, keep your videos to under two minutes, three minutes tops. Your video should be short to match the attention spans of your audience, and be sure to grab their attention fast. You have just a few seconds. Don’t squander it.
- Be entertaining – People want to be informed, but they want to be entertained even more. Don’t bore your audience. Keep them entertained and they will watch your videos.
- Include a call to action - If you want your viewers to take action, you have to tell them what to do. Include a call to action in your videos.
Converting video viewers is difficult, but not impossible. Keep your viewers entertained and give them a call to action.