What is the definition of an online business? Any business, whether it is a physical location or just a website, you need to advertise everywhere you can. Because people are on the go so much these days, they prefer to see a website address that they can jot down and go to the site later, when they have time.
Online advertising is a great way to advertise. But for those who never think of searching for items online, when they see a poster or a business card with a website address, they will be more likely to go to the website when they are relaxing at home.
The traditional ways of advertising can be increased by adding your website to the ad, whether it is newspaper, radio or television. You could conceivably pull customers in from everywhere.
Be sure to also include your email address so customers can email you with any questions they have. You can also do an email marketing campaign. If you regularly stay in contact with your customers, you will be able to bring your online business and you physical business together.
One of the best ways of advertising off line is to take a walk around your local town. Meet and greet people, hand them a business card, let them know what your business is all about. Mention the website and email address. You would be surprised at how well this works, even in today’s technology.