Posts Tagged ‘writer’

Business Writing: Why Outsource It

Wednesday, January 28th, 2009

Business writing is something that most business owners are able to do. We all learned how to write a formal business letter in high school and most of us still retain the basics of that training. Plus, there are samples online that you can take a look at. So many small business owners don`t even consider hiring out their business writing, which is a huge mistake.

There are several reasons you should consider business writing if you are a small business owner.

Money. Yes, you have to spend money to have someone else do the writing, but chances are it will end up being cheaper in the long run. It`s very tempting to do everything yourself, but if you can focus on the more specialized tasks, this will earn more money over time.

Expertise. Sure, you can write a formal letter, but is it a good one? Will it convince people to do what you want them to? A professional business writer will be able to craft a message that most laypeople would have difficulties creating.

Time. There is not enough time in the day to get everything you need to done. That`s why it`s important to realize this early on and start outsourcing so you can get it all finished. Otherwise, without help, you`ll find that you are running around and always behind, not a good way to run a business!

Outsourcing your business writing is a good idea, but it`s not the only thing that can be done by someone else. Look at all the tasks you have to get done in a day and then figure out which ones you could let someone else do for you. You`ll be more relaxed and still get more done.

Business Writing: It Pays to Outsource

Thursday, October 2nd, 2008

Business writing is one of those things that many people can manage if they really put their minds to, but few enjoy it. The majority of small business owners find that it simply isn`t worth their time to be typing painstakingly on their brochures, flyers and letters. Instead, outsourcing is a good way to go.

Why outsource your business writing? Well, you can get more done, for one. How long would it take you to write up a business letter? Let`s say a decent sized letter takes you 30 min. That`s an entire half hour that you aren`t spending doing something more useful! And if you cost it out, you`ll find that a freelance business writer will actually be far more cost effective, as well.

More and more small businesses are realizing the importance of outsourcing at least a bit of their work and things like data entry and business writing are usually at the top of the list, since these are things that can easily be done by anyone and usually at a lower cost than you could do yourself.

In addition, most people find that professional writers are better able to write these things than they can themselves. The end quality is far higher than those that are written in-house.

Are you doing your own business writing? Could it be time to delegate this to someone else?

Carl Icahn Hires A Writer-Reporter

Wednesday, August 6th, 2008

Carl Icahn recently hired a reporter to write his blog. My thought is this: If Carl Icahn, important shareholder of Yahoo! and one of the wealthiest men in America, can hire someone to write his blog, he’s obviously literate, then why shouldn’t you?

There’s no real secret to blogging. It involves writing. It involves research. It involves SEO. But what if you don’t have the time?

My guess is that Mr. Icahn is so busy running his businesses that he doesn’t have a lot of time to blog. Well, I guess that’s why he would need a ghostwriter. And it certainly is something to think about, isn’t it?

Learn more about blog management.