The beauty of online marketing is that you don’t have to settle for one channel. Diversity is the key to success, both online and off line. In fact, we recommend diversifying your Web marketing strategies for more effectiveness.
Some of the methods of online marketing for small businesses that others have found successful in the past include:
- Pay per click advertising
- Article marketing
- Blog marketing
- Social media marketing
- Search engine marketing
- Link building
- Site sponsorship
- Video marketing
- Podcasting
- Content aggregation
And this is just to name a few.
The best way to diversify your Web marketing efforts is to start with one or two methods of marketing and work them until you meet with some level of success. Then, add another method of marketing but don’t stop what you’ve been doing. Every month (or three months), add a new marketing tactic to the methods you are currently working and if a marketing tactic isn’t producing results after three or four months of actively using it, drop it.
For instance, perhaps you start with blog marketing and pay per click advertising. Work them for three months and monitor your results. In the third month you might add article marketing. Let’s say you’ve been spending $100 month on PPC advertising and blogging every day. You can add article distribution with 5 new articles a day and see how that affects your marketing efforts.
After three months you should evaluate your marketing plan to see what is working. If pay per click marketing isn’t delivering a positive ROI, try to find out why and make a change. Remember, diversity is key if you want your Web marketing efforts to pay off.
