Posts Tagged ‘tv advertising’

Will YouTube Replace TV?

Monday, October 31st, 2011

Google has announced that it will soon add 100 new channels to its video website YouTube. These channels are being produced by some top-tier entertainers including Jay-Z, Ashton Kutcher, Shaquille O’Neal, and CSI creator Antony Zuiker.

There is really nothing surprising here. Google is on track to take over the world – or at least to unseat Howard Stern as the “king of all media.”

OK, all kidding aside, this looks like an opportunity for advertisers. These channels will need sponsors and who do you think they are going to go after? You, of course.

This is no time for cynicism. Many of these shows will be perfect places to advertise your business. For instance, if you sell medical products directly to consumers – particularly sports athletes – then Shaquille O’Neal’s channel could prove to be a profitable advertising medium. I hope you can see where I’m going with this.

YouTube channels have the potential to reach a larger audience than most TV and cable programs considering that it’s a global delivery system. Advertising will likely cost less per viewer than traditional TV advertising. So it looks like a win-win for advertisers and channel producers. I think the future of TV advertising could very well go by way of radio advertising in the late 20th century. It will develop into a small niche of its own.

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Posted in Traditional Marketing for Small Business | 6 Comments »

Should Pepsi Trade Super Bowl Ads For Social Media?

Monday, December 28th, 2009

This caught my attention. Pepsi is giving up advertising during the Super Bowl for social media marketing.

Let’s look at the pros:

  • Social media has the potential to reach far more people worldwide
  • You can get more marketing miles from one social media campaign than from spending the same amount of money on Super Bowl ads
  • Social media links last longer
  • Pepsi is more likely to reach into a new market with social media

Now, the cons:

  • It’s the Super Bowl
  • A lot of people watch the Super Bowl (albeit mostly in the U.S.)
  • It’s a tradition
  • The Super Bowl is proven effective

I’m leaning toward the social media argument on this one. Even if the advertising doesn’t prove as effective, Pepsi could still win. All they need to do is build enough buzz around the event itself and the free publicity that it will draw will add to the viral effect. I see very few ways Pepsi can lose on this one. What do you think?

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Posted in Social Media | 5 Comments »

Advertise Your Business Through Google TV Ads

Sunday, May 24th, 2009

Local small businesses have some great opportunities for TV advertising in the last 50 years. But the opportunities have been even better in the last 20 years as cable and satellite TV have entered the competitive market. TV advertising has become more affordable for small businesses and continues to offer great opportunities. With Google TV ads, it gets even better.

According to WebProNews, the Google offering is growing. While the search engine nixed radio and newspaper advertising, it seems that TV advertising through Google is growing. That means, if you are a small business owner and you currently market your business through TV, you can manage your TV advertising through Google.

That means you can use one central account to manage all of your local TV campaigns. You can set your budget and track your results. I think this is one great product from Google and local small business owners who want to get the most out of TV advertising can turn to Google to help make that happen.

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Posted in search engines | 7 Comments »