Posts Tagged ‘tags’

Don’t Let Google Crawl Your Tags

Monday, December 10th, 2012

Duplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. And one of the biggest culprits of this duplicate content issue is that webmasters set their WordPress or other CMS settings to allow Google to crawl and index tag and category pages. Don’t do that.

What happens is you write a blog post, categorize it in one or two categories, then give it five to ten tags. Google crawls the blog post, each category, and each tag. Then it starts indexing them.

If you have your settings set so that category and tag pages display a summary only, then it can initially appear like different content. Google crawls and indexes the pages. Then, on a later recrawl, they discover the duplicate content and your entire site is de-listed.

All of this can be avoided by simply not allowing Google to crawl or index your tag and category pages at all. What you want is for your blog posts and pages to be indexed. The tag and category pages are there for the benefit of your human readers, to allow them an easy way to find information they may be looking for.

Nip your duplicate content issues in the bud by getting your CMS settings right in the first place.

How Many Tags Are Enough?

Friday, August 10th, 2012

It is pretty common now for website owners and bloggers to tag their pages to help search engines better index them and to make them easier to navigate for readers. It’s perfectly acceptable to do this. But is there a limit to how many tags you can use on one page?

I don’t know of any technical limit on tags, but I would caution you against using too many tags on a single page.

First, I would make sure that every tag you do use for a page on your website is relevant to that page. DO NOT try to add a tag that is not relevant to the page. If you do that, then you run the risk of your page not being indexed.

I would also stay away from using multiple singular and plural forms of words as tags. If you use 20 tags on one page that are essentially 10 tags with singular and plural forms of each, that won’t look good to the search engines. You are better off using either the singular or the plural for each keyword tag.

I think the most optimal number of tags for a single page is somewhere between 3 and 7. I wouldn’t say that all of your pages should have the same number of tags. That might be going too far. But if you only have one or two tags per page, then you probably aren’t tagging enough. Similarly, if all of your pages have more than 7 tags, then you may be tagging too much. You can go over or under for individual pages, but don’t make a habit of over-tagging or under-tagging. You want to keep your website clean.