Posts Tagged ‘social media strategy’

The Many Ways To Link Your Social Accounts

Sunday, November 20th, 2011

It didn’t take long for some people to figure out early on in social media marketing circles to link up their social media accounts.That is, whatever you post to one automatically posts to another. It’s a great time saver, especially if you have several social media sites you are a member of and you tend to post the same information to them.

Now, I’m not saying that you should do this. There are good reasons why you shouldn’t post the same information to each of your social media streams. But if you insist, here are 23 ways to link your social media accounts:

  1. Send Google+ to Twitter
  2. Send Facebook to Twitter
  3. Send Tumblr to Twitter
  4. Send your WordPress blog posts to Twitter
  5. Send Google+ to Facebook
  6. Send Twitter to Facebook
  7. Send Tumblr to Facebook
  8. Send your WordPress blog posts to Facebook
  9. Send Twitter messages to your WordPress blog
  10. Send Facebook messages to your WordPress blog
  11. Send Google+ to your WordPress blog
  12. Send Tumblr to your WordPress blog
  13. Send Google+ to Tumblr
  14. Send your WordPress blog posts to Tumblr
  15. Send Twitter to Tumblr
  16. Send Facebook to Tumblr
  17. Connect any service to Google+ with the right API
  18. Connect any service to a voice call
  19. Connect YouTube to Twitter
  20. Connect YouTube to Facebook
  21. Connect YouTube to Tumblr
  22. Connect YouTube to your WordPress blog
  23. Use a social aggregation service

That reads like a “keep it in the family list,” but those are the most popular social media websites. You can connect of your social media sites no matter how popular as long as you have the proper API from the two services. WordPress relies on plugins and you find the right plugins, you can make anything happen.

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Posted in Small Business Internet Marketing | 4 Comments »

What´s Your Social Media Strategy for 2008?

Friday, January 11th, 2008

Every small business needs a social media strategy. If you don´t have one yet, then this is the perfect time to create your social media strategy for 2008.

Source:

The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment. You become a part of the community which understands online relationships; and that community brings forth new connections, networks and inbound link opportunities.

Social media is a part of internet marketing that is becoming more and more important and valuable. It´s not just a bunch of college kids sharing silly photos, though there is still a fair amount of this going on. Now, businesses and consumers are using social media as a business medium.

Things to keep in mind when planning your social media strategy:

Set a time limit. You can get lost in the depths of Sphinn or Zuggu . . . so set a timer and make sure you limit yourself to only 15-30 minutes of social media a day.

Promote others. Don´t just promote your own business blog or website on social media sites. You should have a well-rounded profile, with plenty of other websites bookmarked. A ration of 7/1 is a good rule of thumb.

Stay appropriate. Not all social media sites welcome all types of content. Some are niche communities and you´ll just be spamming if you add inappropriate links.

Make friends. Your friends network is the biggest advantage to social media. Otherwise, your vote is just a drop in the bucket. But get your network of friends going and you could send your website into social media heaven.

Stay consistent. If you post to one social media site intensely for a few days, then abandon it for a month, you´ll lose your friends and no one will be following you. Consistently use all the social media sites on your list and you´ll gain more page views.

Social media is definitely something you want to use this year to help promote your business. It´s a powerful method of free publicity and with a good strategy that implements the points above, you should see more visitors to your business site in 2008.

Caroline Melberg
Small Business Mavericks
Small Business Mavericks Blog

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Posted in PR for Small Business, Reputation Management, Social Media | 1 Comment »