Posts Tagged ‘sales’

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Copyrwriting: Telling Stories To Make The Sale

Thursday, June 26th, 2008

James Chartrand reminds us that life is full of stories:

A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience emotion and are compelled to take action because of the stories we hear.

In fact, as Seth Godin says, “All marketers are liars,” That is, story tellers. If you are trying to market a product or service then you need to develop the story first. Then tell it.

Make sure that when you create your story that you are not just writing for entertainment. You are writing to sell. And there’s a difference between storytelling for selling and storytelling for entertainment. That’s not to say that sales stories can’t be entertaining, but at the end of the day it’s all about closing the sale. Make sure that every element you put into your story moves the reader in the direction of that sale.

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Posted in Business Writing | 1 Comment »

Should You Place AdSense Ads On Your Blog?

Tuesday, June 24th, 2008

AdSense is a monetization model that has made a lot of people money. So should you place AdSense ads on your company blog?

I agree with this blogger who says “No.”

Your company blog is there to drive traffic to your website and to close sales. You want to attract targeted customers and to do business with them. If you place AdSense ads on your blog and your readers click those ads they will be leaving your blog and heading over to your competition to do business with them. The thousands of dollars you stand to lose in business to your competitors will more than offset the few dollars you’ll make on the AdSense ads.

If you want to tap into AdSense as a revenue source then I recommend that you set up an information-only type blog and keep it updated with well-optimized content. Put all the AdSense on it you want. Your readers will click the ads and you’ll make money. Since you aren’t selling a service on those types of ads you can get away with the clicks that take your readers elsewhere. Don’t confuse your monetization models. Competing models work, but you don’t want them on the same properties.

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Posted in Blogging for Small Business, SEO for Small Business | No Comments »

Why Local Internet Marketing Could be Your Ticket to Success

Monday, April 14th, 2008

Local internet marketing is something that the majority of business owners overlook, particularly if their products can be shipped worldwide. However, more and more people are starting to do local online searches for the stuff they want to buy . . . so if you are active with local internet marketing, chances are you´ll be the one they buy from.


Local Internet Marketing Facts

  • Most people do general searches to find more information, but local searches when they feel ready to buy.
  • 40% of online searching involves local searches.
  • The majority of online buyers check various estores before settling on just one.

Local internet marketing is a good way to go, even if you are also advertising nation wide. Pumping your business in your local area can really boost sales and many experts agree that local search is where the money is at these days!

Caroline
Small Business Mavericks
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Posted in Local Internet Marketing | 3 Comments »

Local Internet Marketing Gives Business a Boost

Monday, April 7th, 2008

Did you know that 48% of online users have searched for a local venue in the previous 3 months? That makes local internet marketing a very useful tool for small business owners who are interested in boosting their sales by adverting online.

Local internet marketing is a method of reaching those who are interested in buying from someone near where they live and the best part . . . . local searchers are usually ready to buy.

You see, the majority of us do general searches online to find out more information about a product. Let´s say you´re in the market for a new camera. You´ll probably start checking out the different models available and read reviews until you´ve narrowed it down to just one or two specific cameras. Then, when you are ready to buy, what do you do?

You look for a local store that offers the camera you want. This is where local internet marketing can really be useful for a small business, especially if you don´t have a large presence in the area yet. People can find you online and see that you have what they need and they are far more likely to purchase from someone near them.

Local internet marketing is a great addition to any other marketing that you are doing and can really help boost sales.

Caroline
Small Business Mavericks
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Posted in Local Internet Marketing | 4 Comments »

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