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Posts Tagged ‘reputation’
Wednesday, April 6th, 2011
If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Did you think it was Google? Sorry, but the search engine ranked ninth.
According to Reputation Institute’s managing partner Anthony Johndrow, reputation is based on these three criteria:
- Trust in company and leaders, not products and brands
- Multiple stakeholders and interactions
- The connection between reputation strategy and business strategy
Using these criteria is very telling. Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. Amazon’s leadership clearly has some clout, but controversies over privacy and several other issues around the world have caused many people to go sour on Google’s leadership even if they like the search product the company is leading its competition with.
That tells me something. Your company’s reputation is an extension of your leadership’s reputation. It is not extension of your product’s reputation. You might have the best product or service in the world, but if those people at the top of your organization cannot command respect, then your company won’t command respect. This is a universal truth. No matter how small or large your company is, reputation is all about leadership.
Tags: Amazon, google, leadership, reputation
Posted in Reputation Management | 1 Comment »
Wednesday, January 12th, 2011
There are plenty of people who say that you can’t measure social media. But can you? I, of course, am of the opinion that you can measure social media, but instead of focusing on metrics that don’t matter, I advocate measuring data that does matter. What is that data exactly?
Number 1, stop measuring how many followers you have. It’s great that you have several thousand followers. But have any of them bought anything from you? No? And you’ve been tweeting for two years? Not good.
The key to successful social media marketing is to measure the right data. So what is that exactly?
The right metrics involve measuring data that
- Leads to obtaining new customers
- Helps you retain existing customers
- Increases brand awareness
- Enhances your ROI
Of course, you could say this of any type of marketing. Pay per click? Yes, you are concerned with the bottom line – new customers, brand reputation, conversions. The same, or similar, concerns are necessary for social media marketing as well.
Some of the data that you might be interested in when using social media include:
- How many retweets, likes, and shares does your content get?
- How much new traffic comes to your site from links on social media sites (check your server logs and analytics tools)?
- Inbound links – Yes, you can still count inbound links and count how many of those are from social media websites.
- How many people search Google for your brand?
- What is your reputation or engagement rating?
There are many metrics you can measure in social media, but not all of them are directly related to your ROI. Keep in mind that you can limit your metrics scope to only those details that really matter.
Tags: metrics, reputation, Social Media
Posted in Tracking & Analytics | 2 Comments »
Wednesday, November 11th, 2009
SEO has had its ups and downs. For the most part, most SEOs are honorable people trying to earn a living. But there are a few – more than a few, actually – who are not so honorable. They’ll send you spam e-mail or send spam on your behalf, they’ll try to game the search engines by buying and selling links or creating doorway pages and cloaking their links, or just do something stupid like submit thousands of links at one time that draw a huge red flag.
Not much has changed. SEO is still a dangerous business. But it’s a necessary business.
You cannot succeed online today without some kind of knowledge of SEO and a strategy for ranking your web pages in the search engines. Nevertheless, you can’t trust everyone. Be careful who you select to run your SEO campaigns. Ask lots of questions and stay tuned to what they’re doing at all times. Otherwise, it can cost you more than your fair share of business.
Tags: bad links, reputation, SEO
Posted in SEO for Small Business | No Comments »
Thursday, August 20th, 2009
You know how important SEO is. Rankings, traffic, etc. And credibility. There is no substitute, right?
Essentially, once your credibility is shot, it’s hard to get it back. You can lose your search rankings and regain them. Sure, you hate to lose to the competition, but wouldn’t you rather your customers know that you are credible and trustworthy?
You hope you never have to choose, but if you do, make sure you choose credibility. You can’t trade your integrity for a ranking. Well, you can, but you shouldn’t. Rankings are temporal, they change. But your reputation is a near constant. It can change, and often does. Your credibility can grow in the eyes of your target audience, but it can shrink at as well. You hope you’ll always be seen as credible and you should strive for that as a goal. And in the meantime, work on those rankings. But don’t let them control your life.
Tags: credility, reputation, SEO
Posted in Reputation Management | 1 Comment »
Thursday, December 4th, 2008
Having a great reputation takes a lot more than you saying that you`re a trustworthy brand. The truth is, for proper reputation management, you need other people to say this about you, since potential clients are far more likely to believe reviews that they read than a company trying to sell something.
There are many ways to go about getting good reviews, let`s take a look at a few of them, shall we?
Offer great service. The absolute best way to get people talking about you is to offer great customer service. If people are happy customers, they will start leaving good reviews around the internet.
Give something away. By offering a free sample of your product to a blogger, you`ll likely get a free review on a blog. People trust the bloggers that they read regularly and this is a tactic that quite a few larger companies are using now.
Buy reviews. Many blogs offer reviews for pay, though this can get you into hot water with Google who sees it as link buying. However, it can still be a good way to work on your online reputation management.
Reputation management is a very important part of business. You don`t want to have more bad information about you on the internet than there is good, so offering great service, quality products and building up your reputation is a great start.
Tags: online reputation management, reputation
Posted in Uncategorized | No Comments »
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