Posts Tagged ‘newspapers’

Should Newspapers Sell SEM Services?

Thursday, July 8th, 2010

What do you do if you see you business in decline and your customer base is leaving in droves to pursue another avenue of advertising? If you’re the Chicago Tribune then you set up a business center offering services in the area of avenue to which you are losing your customers.

The obvious question is, What does The Tribune Company know about search engine marketing?

Well, probably not much and it probably doesn’t need to. It knows about small business advertising and that may be enough. So many other newspapers think since this seems to be the direction that traditional print newspapers are moving. But is that a good thing?

I think there may be some good come of it for some small business owners. But wouldn’t you rather do business with someone who knows about search engine marketing? Say, a search engine marketing company? Maybe it’s just me.

Can Yahoo! Become Your Local Newspaper?

Wednesday, June 2nd, 2010

Newspapers have not had it easy in the last 10-15 years. Ever since the dawning of the Age of the Internet, print news media have been in decline. Alan Mutter, a longtime newspaper man himself, predicts that Yahoo! is on the verge of putting some local newspapers out of business and taking over their turf.

Mutter’s prediction is based largely on Yahoo!s recent purchase of Associated Content. If he’s right then Yahoo! could make a move to position itself ahead of Google once again in terms of amount of traffic. And the revenue that it can generate by having print newspapers transition into local ad sales reps, something that newspapers have traditionally done well, can give it added clout and make it more competitive.

Google hasn’t done too well with its newspaper partnership program, but Yahoo! has had that relationship for a few years now.

So here’s the question for you small business owners. Would you advertise with Yahoo! if it published your local news? If that’s where people went to read what was going on in the world, and in your part of the world, instead of their current local newspaper’s website, would you purchase advertising in hopes of getting those eyeballs to your website?

Newspapers Enter The SEO Business

Friday, May 28th, 2010

Who’s better qualified to sell SEO services than your local newspaper? Well, Wal-Mart started selling SEO in 2007. Now, your local newspaper is getting in on the action. I guess we could conclude that SEO is in very high demand.

If small business owners didn’t have a crooked eye on the SEO industry before, they should now. With local newspapers selling SEO services I don’t know what should happen next. In case you haven’t heard, newspapers haven’t been doing too well lately. They’re not selling a lot of advertising so I guess SEO services are in.

Now for the obvious question: What do newspapers know about SEO?

Anyone? Anyone? Anyone?

No, I thought not.

When you’re in the market for SEO services, why not go to an SEO specialist, someone who has actually done it and has proven their ability to do it again and again? This is one of those times when I vote for local punk kid with a hole in his jeans.