Posts Tagged ‘newsletters’

E-mail Marketing For Small Business – Become A Wide Receiver

Sunday, July 18th, 2010

Staying ahead of the competition is always a hard task. You need to spend time on your business and any time taken to watch your competitors is time away from what you need to do. E-mail marketing has become a popular marketing channel, especially for small businesses, and it can be a real time saver when it comes to watching your competitors. How so? Become a subscriber.

It sounds simple, and it is. Select the most important competitors in your market and subscribe to their offerings. You gain an inside seat to what products they are promoting and how they are promoting them. You can also pick up a lot useful information related to products, especially products that occasionally have issues.

Newsletters are one area that have become popular for publishing ‘how to’ tips and you will be surprised how many times you discover something new, even if you have been in the business for years. What is slightly amusing is that this information is not only free, but your competitors really cannot wait to hand it all to you. Subscribing to blogs is another way to gain information and it’s certainly faster than visiting each blog each day to see what is new.

Turn the tables on your competitors and subscribe to what they have to offer. If they are smart, they are probably already subscribing to your newsletters.

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Posted in E-mail Marketing for Small Business | No Comments »

Market Your Local Business With Coupons

Friday, June 19th, 2009

If you have a local retail shop you could increase your business simply by offering coupons – online. An article in WebProNews explains how consumers respond better to online coupons than they do print coupons. It’s a really good read.

But how do you do it?

Well, there are a number of ways that you can create coupons actually. The most popular way is through e-mail marketing. You can send out coupons as stand-alone e-mails or include them in your newsletter. Services like Constant Contact allow you to include a coupon in your newsletter and have a space for it in your template.

While newsletters and other e-mail marketing tactics work like a charm, those aren’t your only options. Some companies have made good use of Twitter as a means of delivering coupons. It’s real simple. You build a list of followers and upload a downloadable or printable coupon on your website and send the link through Twitter to your followers. They see it, download it and print it (or print it directly off your website) , and bring it to you. It’s a good way to increase your business and attract new customers.

Local businesses can leverage the power of the Internet and coupons simultaneously for better business. Why not?

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Posted in Local Internet Marketing | 2 Comments »