Posts Tagged ‘Myspace’

B2C Vs. B2B Marketing: Is There A Difference Online?

Thursday, March 25th, 2010

Is it any different marketing online for business-to-business services and business-to-consumer? On the surface it might seem there is no difference, but there is one slight difference: Where your customers hang out.

If you are a B2B marketer then you’ll likely find more potential clients at LinkedIn than at MySpace or Facebook and more at Facebook than at MySpace. If you are a B2C marketer, however, you might find more potential clients at Facebook than at LinkedIn. If you are in the music business then MySpace might be the place to hang out.

SEO is SEO. The principles are the same, but the strategies might be different. For instance, you might have a more difficult time getting inbound links from your competitors in a B2B environment. In a B2C environment, you are more likely to find non-competitors who are willing to link to you.

While there is technically no difference in the ways that you go about marketing online, strategically B2B and B2C have different needs. In that regard, there’s a difference.

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Posted in Small Business Internet Marketing | No Comments »

Local Internet Marketing May Out Perform Major Social Media

Saturday, November 7th, 2009

There has been a lot of focus over the last year on major social media sites such as Facebook, Twitter and to a lesser extent, Myspace. This has probably drawn a lot of small business operators away from their local internet marketing activities, particularly on local social media sites. They do exist although sometimes they take a little digging to find.

Are they worth the effort? If your focus is on a regional market rather than international one then answer is most definitely yes. If your focus is more national or international then perhaps not.

One of the benefits of concentrating on a local social scene is that almost everyone there is a potential customer. If your using Twitter or Facebook, your audience is huge and international. You can focus on local people on these sites but it can take a fair bit of effort. A local site takes no effort in comparison.

All the usual social media marketing rules apply of course. If you’re targeting a local primary customer base then don’t sacrifice your local internet marketing strategies chasing ghosts on the major social media sites.

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Posted in Local Internet Marketing | 2 Comments »