Posts Tagged ‘marketing strategy’

Tandemizing Your Content Marketing

Sunday, July 3rd, 2011

It’s important, as a small business, to have a content marketing strategy. What’s the alternative? You could just post random content and hope it gains traction, drives traffic, and wins customers. But that’s kind of like wishing in a well. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company.

So how do you do that?

First, you need to outline what content strategies you are going to employ. For instance,

Define which content marketing tactics you will use in your business, then make sure they work together to drive your message home.

That’s not as easy to do as it is to say. Creating content in any format takes time. Chances are, if you are a small business owner, you won’t have the time to manage every aspect of your content marketing strategy. You’ll either have to hire someone in house to handle some of your content needs, or you’ll have to outsource it. Tandemizing your content will be an absolute necessity.

To get your content to work together, you need a blueprint. An SOP (standard operating procedure) for your content. You have to define the way that you will publish your content. And that begins with creating a sales funnel.

Your Sales Funnel

Your sales funnel is the way that you drive traffic to its final destination. The ultimate goal is to get your audience to buy something. Do you do that on your blog? Do you have special landing pages on your website? How does your newsletter fit in? These are all questions you need to think about for your content marketing strategy.

Once your sales funnel has been defined, then you can set about tandemizing your content. That’s when you get into the nitty gritty details of how your content all fits together. If you’d like to know more about tandemizing your content, sign up for a consultation today. Get your one-on-one strategy planning consultation today.

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Posted in Small Business Internet Marketing | 5 Comments »

How To Design YOUR Online Marketing Strategy

Monday, June 22nd, 2009

When it comes to marketing your small business website, there is no one right way or a single wrong way. There are effective and ineffective ways. What we try to do here on the Small Business Mavericks blog is to give you an overview of the online marketing options available to you and let you choose the ones that will be most effective for your business. Since every business, and every small business website, is different, they all require different marketing strategies to maintain an effective online marketing campaign.

For many small businesses, a simple strategy of blogging and article marketing can be very effective. For others, you might be better off with an intensive PPC campaign. Or you may require a strong social media marketing effort. But almost all online marketing should begin with a well-optimized website and move out from there.

Even after building your small business website, you can probably benefit from all of the above marketing strategies. But your budget may stand in the way of performing some of the tasks you want to accomplish. That happens. The important thing to keep in mind for any small business is to work within your budget to design the most effective online marketing strategy for you. If you need help with this, we’re here to be your guide.

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Posted in Small Business Internet Marketing | 5 Comments »

What Is E-mail Marketing And Why Is It Necessary?

Wednesday, June 17th, 2009

E-mail marketing is a broad term. It means more than sending out a newsletter once a week or month. It does include using newsletters to communicate with your audience, but it’s much more than that.

The key defining characteristic of e-mail marketing is a list. You can’t do it without a list of contact, especially e-mail addresses. Just like the old days of direct marketing, it isn’t possible without a mailing list of names to send out your mailings. But what should you send out when you e-mail your prospects?

It depends.

E-mail marketing encompasses any correspondence you undertake with your mailing list via e-mail. That could be marketing brochures, postcards, newsletters, autoresponders, coupons, or anything that you send by e-mail. The strategy that you use to market your business through e-mail depends on several factors:

  • What type of business you have
  • Your individual business goals
  • The nature of your marketing campaign
  • The needs of your customers

The best parts of e-mail marketing fit in with your overall marketing strategy. Everything should work together. E-mail marketing is a necessary component to online marketing because an e-mail address, like mailing addresses, is something that most of your prospects – no matter what business you are in – have. People read their e-mail and they especially read e-mail that comes from people they want to receive e-mail from. That’s why getting permission is so important in e-mail marketing. You know that if you have permission to send e-mail marketing messages then people will read them. And that’s why e-mail marketing is so powerful.

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Posted in E-mail Marketing for Small Business | 4 Comments »