Posts Tagged ‘local marketing’
Tuesday, January 22nd, 2013
Matt McGee has done it again. Provided food for thought where local blogging is concerned.
If you are a local business and you want to create content that will attract local customers, then creating content with geotargeted terms may seem like a good idea. In actuality, it’s a double-edged sword. On the one hand you can get a lot of traffic related to your local area. On the other hand, much of it can be untargeted traffic if you write about the wrong geotargeted stuff.
For instance, if you are a local auto mechanic, do you really want to write a post about an upcoming carnival in your local area? If you can’t tie it into the core service of your business, it’s better to stay away from it.
Matt McGee says it succinctly:
As you create local blog posts and content, think about what type of visitor each piece of content is going to attract. If it’s a visitor that can be converted, try to convert them. If it’s not, either don’t create the content at all, or make sure those won’t-ever-convert visitors don’t get in the way of running your business.
So, here’s the takeaway for your local blog: Create content that is designed to attract targeted traffic from your local area and convert that traffic into a sale.
The key here is to write content that attracts targeted traffic. If you can’t do that, then you won’t convert it, no matter how much traffic it is.
Thursday, December 20th, 2012
If you still haven’t gone to the lengths of getting a Facebook page for your business, allow me to give you one more reason to go for it – Facebook Nearby.
Facebook Nearby is a feature designed for Android and iOS devices, which makes it a mobile marketing opportunity extraordinaire. The idea is to take Yelp and Foursquare on straight up with Facebook’s own local marketing service. And what a service!
Here’s what TechCrunch says:
Similar to how it ranks stories in the news feed, Nearby looks at a ton of signals to determine what to show you first, including friends who’ve Liked a business, checked in, left a short text recommendation, or given the Place a star rating.
Along with an omni-list of locations, you can search for specific spots or browse by categories, including Coffee, Hotels, Outdoors, and Nightlife.
If you really want to drill it down, then you can search by sub-categories. For instance, looking for an Italian restaurant? Then you can search for Italian restaurants in your local area.
I like that you don’t have to sign up for the service as if it is a directory. If you have a Facebook page, that should be enough to put you in the directory of searchable businesses for your local area, provided that someone has Liked your page, recommended you, or starred you.
Facebook’s Nearby has the potential to become a major competitor in the local mobile marketing space. This what is local businesses need.
Friday, June 3rd, 2011
If you think Groupon is a good deal and enjoy making daily deals, or taking advantage of the daily deals offered by other local businesses in your area, then you’ll likely fall in love with Amazon. That’s right, Amazon.com, the online retail giant.
Amazon has recently offered its own daily deals site to compete with Groupon. It’s called AmazonLocal.
This is a big deal for a number of reasons. First, Amazon is a recognized name brand, which means instant recognition. In fact, Amazon enjoys being one of the most recognized brands online so the fact that they are getting into the daily deals space means that 1) the daily deals space is a hot item and 2) that Amazon believes that a presence in this market can boost its own revenues and its own clout with consumers. I think both of those statements is probably true.
Right now, the service is only available in Boise, Idaho. But I expect new markets to open soon. If the test markets work well for Amazon, you can bet that Amazon’s huge list of current customers will be hearing about AmazonLocal.
Also, when I went to the AmazonLocal website, I was greeted by name. Of course, being a customer of Amazon, they have my IP address. That’s a smart move, Amazon. And I think that level of personalization, which Amazon is very good at, will benefit AmazonLocal a great deal at it enters this new local marketing space.
The benefit to you, the local business owner who offers daily deals, is that you can piggyback off the well known Amazon name.
Saturday, July 24th, 2010
If you’ve ever used the classifieds in your local newspaper then you’ll appreciate Craigslist. You’ve probably even used it. Maybe you listed a garage sale item for sale, or maybe you bought something from someone who posted on Craigslist. Maybe you picked up something that was offered for free there. But that’s not all you can use Craigslist for. You can also use it to expand your business.
There are two basic ways you can use Craigslist for your business. You can list jobs that you might have and find employees or you can list your services. Craigslist has a category for both.
But if you really want to get real at marketing through Craigslist, beyond just listing your products for sale like everyone else does, join one of the forums. Don’t go in there marketing yourself. Just join in and have fun, meet people, enjoy yourself. Focus on developing relationships. It’s a lot like other forums, except that Craigslist is a local forum that services your city.
For instance, you can go into one of the community forums for the Minneapolis/St. Paul area and just meet people who are local to you. Get to know them on a personal level before you start trying to market your services. Not in a coy way, but just in a casual way.
Craigslist is more than just a classified ads site. Think of it as a hot forum for your local area. And join in, have fun.
Monday, May 5th, 2008
Greg Sterling of Screenwerk is telling us that local video marketing will be a big thing within two years. I think he’s right.
I think his suggestion to YouTube to open up a local video channel is a good idea. He quotes HitWise as saying that YouTube already has 73% of the market. While Yahoo! and Google Video are both used to some degree, there is a huge margin between the market share enjoyed by these three video marketing channels. Second place running, MySpaceTV, has only a 9.21% market share, down from 17.73% one year ago. It looks like Google acquiring YouTube has paid off.
Making a video is relatively simple. You don’t have to spend a lot of money. You can hire a young college or high school student who knows how to operate a video camera and editing software and pay them to create marketing videos for you and upload them to YouTube and the other video sharing websites. Marketing online through video is a lot less expensive than off line marketing used to be.