Posts Tagged ‘keyword research tool’

Analyze Your Keywords to Improve Your Small Business Website Rank

Wednesday, March 11th, 2009

You know your product or services. You know what your clients need–but do you know your keywords? Analyzing your keywords allows you place these all important words and phrases at just the right place on your website and blog–so you can improve your ranking and bring much needed traffic to your small business website.

It’s worth taking the time to write out your keyword list and give it a hard look.
You may be missing important elements.
The web is like a giant, complex phone book. No one can find your small business unless you’re under the right heading. That’s what keywords and keyword phrases are—and just like in the phone book, it sure helps to be at the top of the list—or placed in a big border everyone can see.

The best way to get familiar with what keywords you need is to check out WordTracker, AdWords.Google or Keywords Analyzer.com. Other great keyword analyzing sites are: Nichebot.com, Webmaster-toolkit.com, and SEOkeywords.com. Any of these sites will help you zero in on which keywords and keyword phrases will work best for you.

Keyword analyzer programs are a great way to brainstorm for keywords you may have missed, and you might want to try a free trial. Go a little deeper and you can peruse what headlines and URLs landing pages focus on.

Keyword analyzer programs search for keyword phrases, searches, results, Google and Overture Campaigns (this is only a partial list of what they can search for).

What’s all this mean?

Keyword phrases are obvious—it’s a list of keywords that have been searched.
Searches will show you the actual numbers made on a particular keyword.
Results show just how many websites matched that keyword—exactly.
Google Campaigns show the number of AdWord campaigns are based on a particular keyword.
Overture Campaigns show how many overture (advertisements) there are for each keyword.

You’d never consider going into business until you knew if your product or services were needed, and keywords take it one step further. By analyzing your keywords and zeroing in on exactly what people are searching for, you are able to shine the light on your small business—and who doesn’t need a spotlight?

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Posted in SEO for Small Business, Small Business Marketing Videos, Tools for Small Business, Tracking & Analytics, link building, website development | No Comments »

Wordtracker, a Smart SEO Timesaving Tool for Small Businesses

Monday, February 16th, 2009

Wordtracker is a great tool for any small business who wants to optimize their site.
In fact, SEO professionals rely on this tool to find out what people are searching for.
But you don’t need to be a web designer or SEO specialist to use this smart and timesaving tool.

Wordtracker is a website that tells you what search engines are looking for. It takes the data from metacrawlers, systems such as Dogpile that searches other systems such as Google, MSN, Yahoo!, and Ask.com, to name a few of the biggies.

Believe it or not, there are over 100 million searches every month. Wordtracker creates a database that holds this information for 100 days, which averages close to 400 million searches. Wordtracker then lists these search words so that you know what people are looking for.

Wordtracker does charge a fee, but it’s reasonable and worth it. You can sign up for Wordtracker and use it for just one day or one week.

How Wordtracker Can Help You:

• Wordtracker lists keywords and meta tags used by competing sites.
• Wordtracker lists rankings according to frequency used.
• Wordtracker lists common misspellings, synonyms, and other related words and phrases you might have not thought about.
• Wordtracker lists exact phrases so you can literally see what people are typing in.
• Wordtracker lists how many times a word or phrase is used on any given day. (Remember that you might also have seasonal words that won’t be used in the last 100 days, but their use might spike over a holiday or particular season).
• Wordtracker is more accurate than using a search engine to look for keywords since their results aren’t skewed by competitor’s keyword searches Wordtracker can analyze when a word is used repetitively in a short amount of time and doesn’t consider this a “true” search.

Wordtracker is immensely helpful if you’re building a site and are on a lean budget (and who isn’t?) Create your list of keywords first, and then check them on Wordtracker. You’ll quickly learn which keywords and keyword phrases are used the most, their variations, the keywords that have little competition.

Wordtracker is well worth the financial and time investment for small business owners. Be sure to mention this great tool to your web designer or SEO specialist. And don’t be afraid to try it yourself. Knowing your keywords will allow you to create a website that’s easy to find and exactly what people are looking for.

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Posted in SEO for Small Business, Small Business Internet Marketing, Tools for Small Business, Uncategorized, search engines, website development | 2 Comments »

The Best Keyword Tool In The World Is Free To Use

Thursday, September 11th, 2008

If you are just starting out online then you might be wondering about all of this keyword business. How do you find the best keywords? Where do they hide? Doesn’t it cost a lot of money?

To answer, you research them. They’re not hiding. No.

Keywords are not hard to find, but it is hard work to find them. The best keyword research tool online is actually one owned by a search engine company – Google. Yep, the Google External Keyword Tool.

It’s called “external” because it exists outside of Google AdWords, which is the tool that search engine marketers typically use for keyword research. But if you don’t have an AdWords account then you’d have to gain access to the keyword tool by signing up for an account. Now you don’t have to. Not that you’ll never do so, but it’s just that you can do so when it’s time to do so and not before.

The Google Keyword Tool will allow you to research your niche concept and find synonyms for your keywords. By finding the best, and most profitable, keywords for your niche site concept, you can figure out how people search for information related to your niche. Then you can use that research to provide the information they are looking for. It’s smart business. And the best keyword research tool on the market is free.

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Posted in Market Research, Tools for Small Business | 2 Comments »