Posts Tagged ‘internet’

Why Reputation Management Is Growing In Importance

Thursday, December 16th, 2010

Reputation management is important. But it’s growing in importance every day, and I think very soon the average person will spend a lot of time thinking about managing their reputation online. It won’t be just for businesses any more.

An article in WebProNews illustrates that 90% of Americans want more control of information about them online. There’s no doubt this is true. As more and more people go online, real world conflicts will also go online. People will use the Internet to make accusations, pass on bad information about another party, and generally wreak havoc in the lives of people they don’t like. It’s an easy thing to do with minimal access to the Internet.

Of course, the reverse is also true. You can say a lot of good things about people too. But most people won’t bother to present the good; the negative gets far more airplay. That’s what makes reputation management important.

If you find yourself having to combat negative untrue statements about you on the Internet, learn how you can combat those statements and the perception of you that they create among people you’d like to interact with. If your reputation is being damaged, you can do something about it.

Tags: ,
Posted in Reputation Management | 2 Comments »

Internet Marketing: It Does the Business Good

Friday, January 16th, 2009

If you haven`t really put a lot of effort into internet marketing, you might be surprised at the results you can get by incorporating this into your business. Many people assume that internet marketing is an end to a means itself, but the truth is, you can use it to promote anything, including your offline business.

Getting Started in Internet Marketing

With internet marketing, you don`t have to start big, in fact, a lot of small things can work better than one big campaign. Basically, the idea is to get your business out there and in front of potential clients. To do that, you can try any combination of the following methods:

  • Article marketing
  • Forums
  • Blog commenting
  • Ebooks or reports
  • Viral videos
  • Podcasting
  • Social media and networking sites
  • Blogging
  • Mini websites (such as Squidoo)
  • Email lists

Of course, the list goes on and on, but these are some of the most common methods of internet marketing and all of them will work for just about any business type.

Your internet marketing techniques won`t work if you don`t get started, so the most important thing you can do is just start in one area and get going. If you find that you simply don`t have the time or inclination to work on internet marketing for your business, then you might want to consider hiring someone to do this part for you.

Tags: , ,
Posted in Small Business Internet Marketing | No Comments »

Search Engines: Do You Really Need to Be Top 10?

Thursday, December 11th, 2008

Everywhere you look, people are talking about the importance of getting into the first page of results in the search engines. When you are looking at millions of results, it can seem like a pretty daunting task, hitting that top ten list. So, is it really necessary?

In a word, yes. If you want to get the best traffic possible, you need to be very visible. Most people don`t change their settings, so the first page of any search engine will only include the top ten results. Some people do look further, clicking on to the next page of results, but they almost never go past the 3rd page, meaning that you have to be in the top 30 results to catch their attention.

The number of searchers who are actually going to go to page 10 or 50 and find you if you aren`t on that first page is pretty low. It won`t do you much good at all unless you can land yourself in those top results.

So, now that you know it really is very important to get into the top ten, what can you do to ensure you make it? Here are the areas you will need to cover:

  • SEO on website
  • Link building
  • Online reputation

Obviously there are more things you can do, but these three cover everything from article marketing to blogging. The point is that it takes some work and dedication to beat out the competition on the search engines, but you can do it if you know where to start.

Tags: , ,
Posted in search engines | No Comments »

Free Internet For Everyone

Wednesday, June 25th, 2008

A new website, and political movement, has launched to attempt to make the Internet a free and basic right to all Americans. It’s called InternetforEveryone.org. Some of the names behind the movement are some big and powerful names, including:

  • Google
  • Skype
  • BitTorrent
  • ACLU
  • Common Cause
  • eBay
  • National Council of Women’s Organizations
  • National Organization for Women
  • Writers Guild of America
  • and several faculty members at Harvard, Yale, and Stanford law schools

It is obvious what these individuals and organizations hope to gain from this. If everyone had access to the Internet then that would increase the base of consumers for anyone doing business online. Is that a good idea?

Personally, I think anything that increases opportunities for everyone is a good thing. If this initiative does gain ground and win out in the end, which I think is highly possible, then it will become an absolute necessity to have an online presence if you run any kind of business online. Already, people who have access to the Internet turn here first for product research and to find information on businesses they are considering working with. If everyone has access to the Internet regardless of education, financial status, and social status then you can bet that will increase 100-fold. Businesses that have no Internet presence at all will die. This is worth keeping your eye on.

Is it time for you to start your business online?

Tags: , ,
Posted in Small Business Internet Marketing | No Comments »