| |
Posts Tagged ‘Email Marketing’
Wednesday, October 15th, 2008
Email marketing is something that every small business should be doing. If you don`t have an email list, then it`s definitely time to get one. Many business owners worry that no one will subscribe to their list or that the response will be so weak, it`s just a waste of time. While that can happen if you don`t treat your list properly, there`s no reason for it to be that way.
Email Marketing Secrets
- Offer something of value in exchange for signing up. People are nervous about giving away their email addresses, so make it worth their while. A downloadable freebie is perfect, but make sure that it has actual value. For example, if you are selling an ebook for $21.95 in your shop, give it to subscribers for free. They`ll be thrilled to save that money and feel that you really do value them.
- Write useful information. When it comes to email marketing, everyone is doing it . . . you need to stand out. The best way to do that is not to turn every email newsletter into an ad. Instead, keep it lowkey, recommend products, but don`t forget to give the reader something they can use immediately.
- Answer questions. By interacting with your readers, you`ll find that you quickly establish a rapport with them which can be invaluable as a business owner. Building that trust is vital to the success of your email marketing and getting personal will help immensely.
Email marketing can be very effective when done well. It`s certainly not a waste of time to connect a little extra even with a few of your potential clients, so give a whirl.
Tags: clients, Email Marketing, subscribers
Posted in E-mail Marketing for Small Business | No Comments »
Friday, October 3rd, 2008
Email marketing is an excellent way to reach your clients and potential clients, since the message is repeated over and over until it actually gets through. But this is only true if your emails are actually worth reading.
People are jaded these days. Spam is huge. It stuffs our inboxes even after the sophisticated spam filters take out the majority and it`s just a pain in the butt. So your email had better stand out if you want people to respond to it or even open it!
What does a good email need to contain? Here are a few thoughts.
Real info. Don`t just hint at information, give them something they can use.
A solution. Offer a solution to a problem and your readers will stick with you.
Humor. A little bit of humor can make your emails far more exciting than they would be otherwise.
Keep your email marketing interesting and useful and you won`t lose readers.
Tags: email, Email Marketing
Posted in E-mail Marketing for Small Business | No Comments »
Saturday, September 27th, 2008
More than a few people have asked why their email marketing campaign isn`t working. While I can`t exactly answer everyone in general terms, since it really does depend on the audience and the topic, there are a few mistakes that are quite common in email marketing.
Common Email Marketing Errors
- Not targeting an audience. Sure you have a wide range of subscribers, but that doesn`t mean you should be sending out a general email. Try to break your list into smaller, more specific groups and write for them.
- Forgetting the call to action. This is a biggie. If you aren`t specifically telling people what they need to be doing within your email newsletter, then you can bet they won`t do it!
- Being too formal. While some email marketing campaigns call for formal language, you`ll notice that the majority of those who are successful in marketing to their lists talk as if they were writing to a friend. It`s a very successful method.
Email marketing has a lot of variables and requires tweaking to get it just right and even then, your solution won`t be precisely the same as everyone else`s. By ensuring that you aren`t making the mistakes above, however, you`ll make sure that your campaign is successful.
Tags: email, Email Marketing
Posted in E-mail Marketing for Small Business | No Comments »
Wednesday, September 24th, 2008
No one puts up a website with the intention of hiding it from the world, but many small business owners aren`t really sure how to boost their visitor count. Email marketing can help with that and has the added advantage of getting you repeat visitors which are infinitely more valuable than a huge number of new visitors who will never return.
How does email marketing help you draw more visitors?
Freebies. Giving something of high quality away to anyone who signs up for your email list can really help bring in new people, who hear about you from others who have blogged or written about your business in forums.
Giveaways. There are a lot of junky giveaways going around on the internet, but if you find a good one, you can submit your free report or ebook to gain hundreds, if not thousands, of subscribers in a very short period of time. Many of them will click through the links in your emails to get to your site.
Repeated linking. Whenever you offer further information in your email marketing newsletters, you will be linking to your website and this tends to result in readers clicking through, which means you will get more repeat visitors . . . ones who are far more likely to take action.
There is a lot that you can do to boost traffic to your business website, but email marketing is definitely something that works.
Tags: email, Email Marketing, links, visitors
Posted in E-mail Marketing for Small Business | 1 Comment »
Saturday, September 20th, 2008
Looking for a way to boost your income? Want your small business to turn over more of a profit? Then you need email marketing.
Any small business that doesn`t have an email marketing list is simply throwing away great leads. You have people interested enough to visit your website and then you end up just letting them wander off without necessarily buying anything . . . not good business sense.
Your best bet is to simply capture people`s email addresses and then send them regular updates and offer them special coupons or discounts. This keeps your business fresh in their minds and has them check out your site again and again.
It`s crazy NOT to have a list that you can use email marketing to improve your earnings. Studies have shown that most people buy only after repeated exposure to a product, so with email marketing, you are basically reminding them of your company every time you send out an email.
Email marketing is something that every company should have in it`s marketing repertoire.
Tags: company, Email Marketing
Posted in E-mail Marketing for Small Business | 1 Comment »
Tuesday, April 22nd, 2008
Since today is Earth Day, I thought we´d take a look at a very green marketing option, email marketing. Email marketing is a great way to stay in touch with your readers, but it is also a great ecologically friendly marketing method.
No Paper: Well, obviously, since you are sending everything electronically, no paper is needed. And, if someone does want to print your email out, it will only be done for a good reason.
Endless recycling: While email doesn´t really NEED to be recycled, it certainly can be and often is. When someone reads your email and really appreciates it, you will find that they often pass it on.
Communicate with millions: You save a lot of energy by simply sending out one email to a huge list. Whether you have 50 or 50,000 people on your email marketing list, you can communicate with them quickly and efficiently.
Green marketing is perfect for Earth Day. Why not give email marketing a shot and make your business a bit more environmentally friendly?
Caroline
Small Business Mavericks
Back to the Blog
Tags: Earth Day, Email Marketing
Posted in E-mail Marketing for Small Business | 1 Comment »
Saturday, April 19th, 2008
Email marketing, if you aren´t careful, can be pretty dull. If you find yourself slaving over a few paragraphs to send off to potential clients, or just copying and pasting sales letters . . . it´s probably time to take things up a notch.
You can make your email marketing a lot more interesting, both for you and your readers, if you just make a few adjustments.
- Ask a question. Rather than simply state what´s in the newsletter, try asking a question in the subject line. Humans love to answer questions, so many of them will do so mentally and then open the email.
- Tell a story. Starting your email off with an anecdote, or short story will catch people´s attention and draw them into your writing. Then transition into what you really wanted to say.
- Use humor. Humor is never unwelcome in an email . . . but if you aren´t good at it, consider using a funny quote or joke instead. Making people laugh is a sure way to get them coming back.
Keep email marketing interesting and you´ll be a lot happier yourself. Plus, you´ll end up with a lot more opened emails!
Caroline
Small Business Mavericks
Back to the Blog
Tags: email, Email Marketing
Posted in E-mail Marketing for Small Business | No Comments »
Saturday, April 5th, 2008
With email marketing, it´s not enough to just put out great content. People may enjoy reading your emails and open up every single one, but never click on your links for one very simple reason. If you haven´t included a call to action, your clickthroughs will be far lower than they should be.
What is a call to action? It´s pretty easy, basically, you´re just telling people what to do! That´s it. Whatever you want them to do, you are giving them the action and telling them to do it. This may sound bossy, but it´s actually extremely effective, thanks to human psychology.
How often have you seen a banner or a button on a website that says, “Click Here”? It automatically makes you want to click, doesn´t it? That´s what you want to do within your email marketing, to help people make the decision to go ahead and buy your ebook or hire you or even just to check out a new website.
Your call to action doesn´t have to be anything complicated. You might even just have a link with a short, “Click here to find out more” or “Check it out”. Simple is good in this case. Try to keep your email marketing simple whenever possible and don´t have different calls to action in the same email, which will confuse people.
Email marketing can be a great way to connect with potential clients, but it will be far more effective if you are sure to include a call to action.
Caroline
Small Business Mavericks
Back to the Blog
Tags: call to action, Email Marketing
Posted in E-mail Marketing for Small Business | No Comments »
Wednesday, March 26th, 2008
Every online business should have some form of email marketing campaign. The problem most online marketers face is getting their list to grow beyond just their online contacts and customers. The more opt ins you have on your list, the higher your chances are of boosting sales.
5 Email Marketing Tips
- Tell a friend. Have your existing subscribers do all the hard work for you, just include a link or note at the bottom of your email to remind them to pass the email on to friends if they found it useful.
- Hold a contest. People love contests, especially if the prizes are worth entering. You can easily get a lot of publicity for this and give away your own products or services to save money, or find sponsors to donate prizes. In order to enter, people have to subscribe to your email marketing list.
- Join a giveaway. These can be a great way to build your email marketing list if you have a free gift to give away. Include the URL to your website and sign-up page in the free ebook or software that you are offering to gain more sign ups if they give the book to their friends.
- Team up with someone. Joining forces with a business contact can really boost your list. All you need to do is add their sign up URL to your thank you page, the page that shows up when someone signs up for your newsletter. They do the same for you.
- Promote, promote, promote. Mention your list everywhere, in your emails, on every page of your website, at the end of your blog posts, etc. People can´t sign up for something they don´t know about!
Email marketing should be an important part of your business. It´s cheap and efficient and you can reach a lot of potential clients. The trick is to grow your list and the tips above will help you do just that.
Caroline
Small Business Mavericks
Back to the Blog
Tags: Email Marketing, marketers
Posted in E-mail Marketing for Small Business | 1 Comment »
Monday, March 17th, 2008
Video marketing is a very effective medium, since people are so visually oriented. Have you considered integrating video marketing into your email marketing campaign? This can be an excellent method of adding more interest and value to your newsletters and you´ll find that readers respond well to the addition of video links in your email content.
What sort of videos should you include in your emails? Here are a few ideas to get you started.
Video Marketing for Email
- Tutorials – anything to do with your business is perfect
- Tips – for getting the most out of your service or product
- Interviews -with someone big in the industry, this could be via webcam
- Walkthroughs – particularly good if you have a software product that you´re selling
- Testimonials – have happy customers send in a video of themselves talking up your product
Video marketing through your email newsletter will help create a better bond with your readers. It really does help to provide a multimedia experience where people can not only read about your business, but actually see it in action. It´s definitely worthwhile adding this technique to your email marketing repertoire.
Caroline
Small Business Mavericks
Back to the Blog
Tags: Email Marketing, Video Marketing
Posted in Video Marketing | 4 Comments »
|
|
|
|
| |
|
