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Posts Tagged ‘Display Advertising’
Thursday, January 26th, 2012
Google has become mean concerning web sites and display advertising. If the advertising on your web page pushes the content down below the fold, then your site may receive a ding in the search rankings.
Why do I say “mean?” One poorly designed page could affect your whole site, not just that one page. If you’ve recently suffered a serious drop in search rankings, check your pages for advertising, have you overdone it?
There is a logic to Google’s approach. Google wants to present searchers with the best content. If a web page has more ads than content, and if a user has to scroll down below the fold to find that content, then, in Google’s humble opinion, that page is not quality. Furthermore, if that page is not quality, then neither are any of the other pages on that site. What isn’t clear is whether or not your own display advertising has the same effect – logically, it would since the emphasis now is content and having it readily available to users.
If you do have a lot of advertising on your pages, there are a number of approaches you can take. These include:
- reducing the number of ads,
- redesigning your web page so that content appears above the fold,
- using sidebars for display advertising,
- ensuring ads are relevant to the pages’ content.
Google is not anti-advertising. In fact, Google does encourage website owners to include Adsense ad units on their sites although they do suggest you follow their guidelines when it comes to quantity and placement. The rules related to SEO are constantly changing and so it always pays to stay on top of the latest news.
Tags: advertising, content, Display Advertising, SEO
Posted in Display Advertising | 3 Comments »
Saturday, May 28th, 2011
At one time, it seemed that no one could topple Yahoo! from the top of its mountain as king of online display advertising. It seemed that nobody really wanted to. Until now. And that somebody is, of all entities, Google.
Last year, Google owned 13.3% of the display ad market online. Yahoo! had 13.6%. This year, the numbers are 14.7% and 12.3% for the first quarter, respectively.
But don’t take from this that Google is taking Yahoo!s advertisers away. They aren’t. Yahoo!s target market are big corporations who advertise on television. Google’s target market are PPC advertisers who are now trying online display advertising. Completely different markets.
While all of that is interesting to note, there are two other bits of interesting data the AdAge article shares. First, online display advertising is growing overall. More companies are interested in the display advertising channel (this one is interesting because online display ads have been on the decline in recent years). And the second bit of information is that Facebook is in a very close third place in the online display ad race.
All of this is really good news for advertisers. The competition means that you have choices, and it also spells lower advertising rates as the companies compete for your dollars.
If online display advertising is something you’ve been considering for your business, now might be the time to get in.
Tags: Display Advertising, google, online display advertising, yahoo
Posted in Display Advertising | 2 Comments »
Wednesday, July 22nd, 2009
Yahoo! has always been big on small business. Now, with AT&Ts help, they’re getting even more serious. The question is, should we care?
There are a few reasons to be skeptical about this move by Yahoo! First among them is the brand new search engine Bing. While far from being the savior of search technology, Bing has proven that it has the mojo to be competitive and to keep the search market interesting. They’ve even managed to take a little bit of the search market from Yahoo!
But that’s not the only reason to be skeptical of Yahoo!s interest in small business. Here are a few others:
- Display advertising is the least effective form of online advertising
- Yahoo! doesn’t really care about search
- As Yahoo! continues to lose search market share, there will be fewer reasons to advertise there
- PPC advertising, dominated by Google, is far more effective
I’m sure we could think of a few more. Bottom line, if Yahoo! isn’t going to get serious about search then there won’t be many reasons for people to go there. Games and e-mail just won’t cut it. Am I the only one who is skeptical here, or am I off base?
Tags: bing, Display Advertising, local small business, search, yahoo
Posted in Local Internet Marketing | 7 Comments »
Thursday, June 11th, 2009
Julie Martin at WorkZ has a great article teaching small business owners how to sell banner ads. Good post.
On the banner ad topic, which falls into display advertising, if you’re ready to sell ads on your site then you might make good use of Google Ad Manager. This is a tool for webmasters who don’t want to use up their server space to manage ads. It’s pretty useful.
In effect, Google Ad Manager acts as your server. But it’s really more than that. Not only does it store your ads but it can also help you sell them. How it works is like this:
- You create the ad parameters for the ads that you want to sell
- Advertise on your site that you’re ready to take orders
- Sell ads and collect the money
The biggest danger for a small business website owner in selling ads is that you don’t sell ads to your competitors. Keep a close eye on the ads you sell and you can even reject offers from your competitors if you don’t want them advertising on your site.
Tags: banner ads, Display Advertising, google ad manager, selling ads
Posted in Display Advertising | 3 Comments »
Monday, May 11th, 2009
It seems that display advertising online is effective after all. Many Internet marketers had written it off as ineffective, but according to a news article in WebProNews, it may very well be one of the best ways to advertise online.
The interesting thing to me is 31% of people who respond to display advertising do so by clicking the ad. Almost as many (27%) conduct a search for the brand name. My guess a number of those people are searching for negative information on the company to see if they are reputable or have any bad reviews. Another 21% actually type in the URL into their web browser and head straight for the company’s website. That’s a total of 52% that head straight to the company website, either by clicking the ad or typing in the URL.
A total of 82% of Internet users respond in some way to display advertising online. That’s pretty remarkable. And I’d say it’s a good way to spend your ad dollars online. The difficulty with display advertising is that it isn’t always easy to judge ROI, but if people respond, like TV advertising, and you get traffic to your site, wouldn’t that be worth it?
Tags: Display Advertising, internet marketing
Posted in Display Advertising | 3 Comments »
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