Posts Tagged ‘content’
Friday, December 6th, 2013
Much has been said about link building and guest blogging. What many new content marketers don’t understand is that the two go hand in hand. Guest blogging can be a useful form of link building as long as you focus on quality and not just on acquiring links.
The links you get from guest blogging are usually in your author bio, which is published at the bottom of your articles when you get them published.
Your bio links are a benefit of guest blogging, not your purpose. The reason you want to be a guest blogger is to share your expertise with new audiences and establish yourself as an expert in your niche. But you want to do that on blogs that exist within your niche and that have a high authority rating. Stay away from low quality websites. That’s very important.
It isn’t necessary to write a guest blog post every day. You can do it once or twice a month and build solid links over time. Quality is much more important than quantity.
Before you start writing guest posts, look for potential publishers for your guest posts and make a list. Compile a list of publishers within your list that accept guest blog posts and make that your first step. From there, you can begin contacting them with article ideas. Be careful that you focus your articles on quality content no matter where you publish them.
Wednesday, November 20th, 2013
Every day now I see articles popping up telling webmasters how to win Google’s heart again after being penalized for low-quality or spammy links. The latest was at Search Engine Journal.
All of this is well and good, but if you’re going to listen to bad SEO advice, then you’ll have to suffer the consequences of said advice. You probably trusted the wrong agency with your link building. Now you’re trying to figure out why your website lost rankings and traffic. Here’s why:
- You paid for links
- You engaged in reciprocal link building
- You tried tricking Google with link wheels
- You relied on article directories and bad business directories
- You sent out low-quality press releases
- You thought blog comment spam would help you
In essence, you thought low-quality links would get you through the bad times, but you found out wrong.
It’s not the end of the world. You now have to fix the problem. When you do, going forward, don’t trust the wrong people with your SEO. Don’t build any more low-quality links.
That’s not to say that all link building is bad. Good link building is centered on the same thing it’s always been centered on – quality content. Write good, original content and back it up with a solid reputation. There’s no other way to influence the search engine rankings.
Tuesday, October 29th, 2013
A few years ago, all you heard most SEOs talking about was link building. You were supposed to go out, buy links, pay for link strategies, and get your link house in order. Many SEO’s treated links like they were the most important thing about online marketing. Some of them still do.
When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. But they didn’t really change their strategy.
In fact, content marketing just became another word for link building scheme. Which makes you wonder.
Are links really that important?
Links have always been important for good SEO, but they’ve never been the most important thing for SEO. Content is still king. On-page content is far more important than links and always has been.
The reason many online marketers started seeing their hard fought for links being dismissed by Google is because they put their emphasis on links instead of on content. Now they want to pretend to be putting their emphasis on content when they’re still following the same strategies. And all they’re doing is guest posting on other people’s blogs.
If you really want to take your business up a notch, then I highly recommend focusing on producing quality content. Not links. Not guest blog posts. Not some crazy content marketing strategy that you hope will fool the search engines into believing you’re not building low quality links. I mean, focus on high quality content. If you do that, you’ll get the rankings you deserve.
Wednesday, October 9th, 2013
Do you run a Facebook page? If you have a Facebook page and you are looking for ways to get new content ideas for your page, then I have three ways to get fresh new ideas.
- Use Facebook Insights – Start with Facebook Insights. This is Facebook’s analytics for your page. By Reach, Engagement, and Virality, pick your hottest topics and think of new ways to approach those topics with new content ideas.
- Follow your Twitter stream - Take a look at your Twitter stream. What’s popular? Do you see anything interesting that you could post about on your Facebook page. It can be something that you cross-post from Twitter or something that makes you think of something else. Either way, don’t pass up the opportunity to put a new spin on that something.
- Use StumbleUpon Interests - You can go to StumbleUpon and browse through the Interests pages. Collect images, videos, and other content on a particular interest related to your niche. This is a good way to find new content to post to your Facebook page.
You likely know about Google Alerts, which is an easy way to be notified by Google whenever specific keywords are mentioned online. As a content marketer, you should always be looking for new ways to find content to post on your blog or website.
Friday, September 20th, 2013
If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Depending on how much content you produce, you’ll need create an editorial calendar so you can ensure you have your ideas set before you need them.
Your first and best source of ideas for content is your customers. You should be talking to them on a daily basis. Find out what their questions and concerns are.
- When your customers ask a question, that’s the perfect time to note what they want to know more about. The next time you write an article or blog post, answer a question you’ve heard from one of your customers.
- Another great source of content ideas is Twitter or Facebook if you are a B2C business (LinkedIn if you are B2B). People will ask questions on social media that they may not ask in person or on the phone. Many times, these people are total strangers, or they are people who read your blog. Find out what questions your fans and followers on social media have and write your content around that.
- Read other blogs in your niche. If your competition is writing about it, then that’s a good bet that they are getting those questions from their customers.
- Read product or service reviews. People write reviews on Amazon.com and other review sites based on their perceptions of how things should work. When a negative comment is made about a product, it’s because the user had an expectation that was not met. You can use that as a springboard for your own content. Even positive reviews can lead to good content for you.
- You can also get great content ideas from customer requests. Rather than just listen to your customers’ questions about your niche, pay attention to new services and products they are asking for. These can often lead to great content ideas.
If you listen to your customers, vendors, partners, and your competition, you should be able to come up with a steady stream of content ideas that will keep you busy for a long time.
Thursday, September 19th, 2013
Some people would say Google Panda and Google Penguin effectively killed link building. But did they? Or is it that they simply killed an inefficient and spammy type of link building?
You can’t really exist on the Web without inbound links. How will the search engines ever find your website? How will you get indexed if you don’t have at least one inbound link? Furthermore, where are you going to get your traffic from?
Inbound links are far more valuable for traffic than they are for SEO benefits. Even if you were to build a solid link portfolio that pushed your website to No. 1 status for a few of your keywords, could you be sure you’d get traffic from that status? There’s no guarantee that a No. 1 ranking is going to deliver traffic. You can’t force people to click on your link.
Link building is an activity that is necessary and is effective if done properly. At best, if done improperly it’s ineffective and very inefficient. At worst, you could get penalized.
True link building is any activity you undergo for the purpose of promoting your best content by legitimate non-spammy means. That could include press releases, social media, some types of guest blogging, certain link requests, and even some traditional types of link building exercises. It’s hard to identify any particular link building tactic as good because the search engines are in the business of judging intentions and effects. No one else is in a position to make those judgments. Not even you or me.
Friday, September 6th, 2013
Your content may be good, but is it outstanding? Would you know the difference?
If you want your content to stand above the crowd, you have to give it the qualities and features of outstanding content. Anything less is selling your audience (and you) short. Here are 7 ways you can be sure to produce outstanding content every time.
- Make it original - Nothing is better than original, unique content. Don’t plagiarize, and don’t use rehashed articles that have circulated the Internet for years.
- Write awesome headlines – Your headlines should strive to attract people’s attention. Write great headlines and people will read what you write.
- Identify it with your brand – You have your own personal style. Your company has a style. Play it up. Write content that people will recognize as your own.
- Go for quality, not quantity – Five great articles are better than 100 lousy ones or 50 mediocre ones. Make sure everything you write is high quality content.
- Be honest – Honesty is always the best policy. Quit pretending to be something you’re not. Be transparent instead.
- Share it on social media – When you write something that you are proud of, share it everywhere you can. Get it out there so others can experience it as well.
- Think beyond the ordinary – To be extraordinary, you have to go beyond the ordinary. Get past the obvious and start discussing the details that ordinary people miss. There’s no better way to be outstanding.
Your content is either going to be run-of-the-mill or it’s going to be outstanding, extraordinary, and awesome. Infuse everything you do with these seven principles and you’ll achieve beyond the ordinary levels of satisfaction.
Wednesday, September 4th, 2013
Content marketing is a necessity in today’s business climate. Small businesses can get with the program or miss out on opportunities. But you don’t need a huge budget to be successful marketing online. You can get by with some drive and a little bit of creativity.
Matthew Barby shared some good ideas for content for small businesses. It can all be summed up by saying that anything related to your business is content.
Here are a few of the more interesting ideas on content that he shares:
- Get your staff to interact with customers through social media.
- Hold meetups with members of the community to share your ideas on niche topics in your industry and to showcase your employees’ knowledge.
- Run a live feed of your office staff throughout the day.
- Have product giveaway contests that require sharing through social media.
- Place QR codes at the bottom of your receipts.
- Create a mascot for your business and give it a back story.
- Host a live Google Hangout for your customers and get their feedback on your products and services.
These are just a few creative content ideas for small businesses. There are plenty of other things you can do, as well. The bottom line, though, is this: Think up ways you can get your customers and staff to spread the word about your business. Think up ways to use your business assets to create more content for your marketing efforts.