Twitter has been trying desperately to figure out a way to make money for two or three years now. Last year they rolled out a new advertising program. Recently, they made public an analytics tool that is wrapped up in their advertising platform. It’s actually pretty useful, though I suspect it’s very incomplete.
So what kind of data does Twitter Analytics offer? Glad you asked. Here is a list of basic features.
- Number of faves per tweet
- Number of retweets per tweet
- Number of replies per tweet
- Number of @mentions per day for the past 30 days
- Number of new followers per day for the past 30 days
- Number of unfollows per day for the past 30 days
- How many times each link has been clicked
In addition, if you have a link that has done exceptionally well, then you’ll get a notice that says something to the effect … “15x NORMAL REACH.”
Personally, I’d like to see a reach stat for each tweet. Maybe that is coming down the pike. I don’t know. But I do like that you can see all of your tweets in a handy list and get a quick visibility of your stats for each tweet.
There is also a tab for getting data on your followers, but I clicked it and got a screen that said “Sorry, there is not enough data to display analytics at this time. Try again later.” I guess that information is on the way.
I fully expect to see Twitter Analytics improving in the coming days and weeks. For now, you can try it yourself at https://ads.twitter.com.