Caught this todayfrom Alain Thys’s post on Marketing Profs regarding the importance of Web 2.0 – a.k.a. social media – on marketing relating to “brands” – it only serves to highlight the importance of a web presence for every small business looking to succeed.
When anyone can post anything about anybody – anywhere and any time, you as the marketer of your business are no longer in control of the conversation. If you have no web presence, you have no voice to influence the conversation about your business that may be going on online.
Embrace social media and embrace the future!