Is StumbleUpon trying to compete with Google and Twitter in social search? While they may have been trying to move into that area earlier this month, now they appear to be moving in the opposite direction. Maybe they’re afraid of Google?
Whatever it is StumbleUpon has going on, I still consider it a unique and fun site. I wouldn’t spend all my time there, but it does seem to have a unique social appeal. For business, it has its uses, but social media can be a huge time drain if you don’t have a plan going in and stick to your plan. StumbleUpon is one of those sites that can easily lead to distractions.
Nevertheless, whatever they’re trying to be, it might be a good idea to examine the site and see if you can make it fit into your social media plans.