Funnel people to your Web site with a sprinkling of information here and there – fine. Heavy expectations from one source – not fine.

This was also true for anyone who relied on fax broadcasting to increase revenue. When it was prohibited, you had to start all over again building a marketing plan.

If any of my social media accounts suddenly closed, I’d feel no pain whatsoever because my marketing train moves down the track through channels that reach my customers and generate revenue.

Caroline, I’m hoping that the business owners who read your post review their strategy to make sure all their eggs aren’t in one social media basket.