Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. And one more thing is certain – social networking is the most popular thing on the Internet. You might as well jump on the bandwagon and market your business this way.
Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. This can make for a more dramatic look when viewed by your visitors.
Putting your business ideas into a blog will bring your business more potential customers and an audience who wants to see what you are discussing. Not only can you post your ideas in your own words, you can also have a shopping area where customers can view your products and make purchases.
One of the key things to remember is SEO. SEO stands for Search Engine Optimization. If you focus your blog posts on the proper keywords and phrases, then you’ll increase your chances of obtaining high search engine rankings. For instance, if you sell gardening products and a prospect Googles “gardening,” if you have a lot of the right keywords (gardening, garden, etc.) in your blog posts, Google will favor your blog posts over those of your competition that are not well optimized.
If you aren’t sure where to start, contact Small Business Mavericks for a free consultation. We have a lot of experience and can get you off to a good start with your new business blog.