You’ve heard the old saying, “You get what you pay for.” That statement really applies to content. If you believe in content marketing – and in this day, who doesn’t? – then you owe it to yourself to invest in your content. And that means paying for what it’s worth, not a penny less nor a penny more.
So how do you judge the quality of content?
My best advice is you judge it on the reputation and skill of the writer. If you want high quality content at bargain basement prices, good luck in finding it. You likely won’t, but you can try. On the other hand, if you want really high content, then you should be ready to pay what it’s worth.
Imagine going to a restaurant and asking for the best prepared T-bone steak they have to offer, then expecting to get it for the price of a fast food burger. Think it will happen?
I’m amazed at how many people think this way about content. They want Cadillac service at Go-Kart prices.
If you treat your content like a fast food meal, then that’s what you’ll get. Your future revenues are directly related to the investment you make in your business. And what you pay for your content is an investment in your business. Don’t take it lightly. Online marketing is getting more and more competitive. You should give yourself a leg up.