Are you struggling with writing content that flows naturally and doesn’t sound stilted or artificial? If so, then Matt Cutts and I have the solution for you. Synonyms.
You’ve done your keyword research and you’ve discovered that there are some great keywords you can use for your content that are high volume keywords, they’re searchable, and they convert well. Are you stuck with those? Do you have to stick with those keywords, or can you use something else as well?
The good news is, you are not relegated to using the same keywords over and over again. In fact, you can expand your ranking possibilities by using synonyms. Synonyms will also make your writing more natural.
The key to using synonyms is to not go overboard. You don’t want to replace every instance of a keyword phrase with its synonym, but if you make the synonym exchange in moderation, then it will improve the flow of your content, making it more natural and less artificial. You could also increase your conversions. Plus, you’ll rank better for all the keywords you are targeting – primary keyword phrase and synonyms.
Another danger to using synonyms is using too many. In other words, if you have a phrase that can be replaced by 6, 8 or 10 other phrases, then you don’t want to use all of the synonyms on one page. Your best bet is to use 2 or 3 and that’s it. I’d go with the 2 or 3 that are most searched for.
Bottom line: Don’t stick to your primary keyword just because you think it’s the most profitable. Use synonyms and see how your content is improved.