If you’re a local business and you rely on walk in customers, then an online presence is becoming a must. Mobile search is growing at a phenomenal rate as consumers discover how easy the process is. With a good mobile device, a user can search the web in exactly the same way as a desktop computer. The results include maps, reviews, and local businesses that match the search term. According to Navneet Kaushal on SearchNewz:
Google pays huge importance to snippets in search results. Rich snippets can influence local search listings this fact has been highlighted upon by Google many times.
Does Google really pay any attention to rich snippets? The answer is an undoubted yes. In fact, Google has recently expanded product rich snippets coverage to the global market. In the past, it was quite restricted and hardly worth looking at for most businesses. Google has comprehensive information on rich snippets in their Webmaster tools help pages.
What are snippets? Snippets appear below a webpages search result. Every page has a snippet, often, one created by Google based on what it thinks the page is about and how it relates to the search query. You can influence what appears in that snippet by telling Google what the page is about. This done using Rich Snippets, a short piece of HTML code that can be added to each page. Rich snippets can be written using Microdata, Microformats or RDFa code. Google recommends Microdata.
Rich snippets are useful for local search, however, they are restricted to that area of the Internet. They can be used for reviews, people, products, businesses and organizations, recipes, events, music and videos.