What’s the difference? Isn’t an SEO consultant an SEO company? Are all SEO firms also consultants? No, not really. There are different distinctions.
One of the most important decisions you’ll make as a small business is whether or not you should hire a consultant or a full-on SEO company. There are pros and cons to doing it both ways.
An SEO company, or SEO firm, is a company that handles your SEO for you. They set the plan and with your approval implement it. They do all the work. A consultant prepares the plan for you to implement on your own.
Hiring an SEO consultant can be less expensive than hiring an SEO company, however, there are some downsides. If you don’t implement the plan or take the time to do what the consultant suggests that you do, then all you’ve done is given money to the consultant. No work is getting done. Another downside is you could implement the plan incorrectly and land yourself in the search engine penalty box.
It’s important to ensure that your communication with your SEO consultant is clear. Do you understand what she is telling you to do?
The benefits to hiring a full SEO firm is that the company does all the work while you go about doing what you do best. It is usually more expensive, but it’s also usually more effective. You have to do what is best for your business. Your choice.