One of the most important parts of the SEO process is keyword research, yet few small business owners actually conduct a full and complete keyword research exercise before engaging on their first SEO campaign. It often leads to fatal results.
Keyword research is important for a number of reasons:
- First, conducting thorough keyword research before you get into your SEO campaign can ensure that you are using the best and most profitable keywords for your campaign.
- It can also help you identify missed opportunities, those keywords you hadn’t thought of but that can be profitable for your niche.
- Thirdly, you can also identify keywords you considered but through your research found that they will not be profitable; therefore, you should scratch them.
- Good keyword research will keep you focused on the direction your SEO campaign should go and help you identify the core of your business online.
Keyword research is one part of the SEO process you should not ignore, skip, or fail to conduct thoroughly. You should put as much into it as you put into your actual SEO campaign.
Once you identify the best keywords for your SEO campaign, then you can carry out your campaign with more force, focus, and confidence.