A few days ago we mentioned a rumor that Google may purchase Yelp. Evidently, it was just a rumor. It’s not going to happen after all.
Whether it ever was going to happen or not is another matter, but on the Internet rumors seem to fly faster than fruit at a food fight. It seems that Frank Reed and I may share the same healthy level of skepticism.
The problem with these kinds of rumors is that repeating them does nothing for anyone. If they are true it is best to just let them happen and discuss the ramifications afterward. If they aren’t true then no one is any the worse for the wear. Still, it’s worth considering what might happen to local search if Google did get its hands on a hot property like Yelp. Do you think local search would survive or would it change drastically or do you really care?