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Jun '09
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Bing, Microsoft’s new search brand, made its initial public debut on June 1. I think the question for small business owners is whether or not Bing will solve a problem or help people find them better.
Initial impressions of Bing seem to be good. Upon first glance, it looks a lot like MSN Live did. Not much of a change. Minor cosmetic differences is all. But when you delve into Bing’s search features, that’s a different story. I must say that I am impressed.
It seems that Bing’s biggest problem may just be the fact that it took so long to happen. I mean, Google still has a sizable lead in search and that doesn’t appear to be letting up any time soon. But I do see an improvement in search results. The question is whether or not local searchers looking for local businesses to patronize will be able to use the search engine to find what they want. If that happens then I think you’ll see an increase in market share for Bing. That increase might not make a difference in overcoming Google. It may make a difference in overcoming Yahoo!
I’m interested in your opinion. Do you think Bing is going places?
June 3rd, 2009 at 7:48 am
Microsoft’s name still generates lots of press, and Bing will get noticed solely because of that.
I’ve not yet explored Bing but will reserve some time later in the week to do so.
There was a time when no one had heard of Google, and the same question you pose here, Caroline, was probably posed about them when Yahoo! was on top.
Anyone can be on top on the Internet at any time. Bing has the ability to change the “game” for the better.
June 3rd, 2009 at 7:59 am
I like Bing so far and am glad to see that Microsoft has put out a product that is getting such positive feedback. My prediction however, is that rather then Bing stealing too much market share it will push the other search engines to improve. I think whether users switch to Bing or not it will help to spur on a better search experience overall.