Samsung is in hot water. And the sad part is it was completely avoidable. All they had to do was – nothing.
Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Very bad idea.
Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. That’s a double whammy. I’d like to take this time to save you the trouble and expense – indeed, the experience – that is affecting Samsung’s brand.
Don’t buy fake reviews!
Fake reviews will hurt your reputation. All it takes is for it to go public that you purchased fake reviews and you’ll lose trust among the very people you are trying to engender it with. Is it worth the risk? Perhaps you should ask Samsung. I think they would answer in the negative.
Once you break trust with your audience it is hard to get it back. You have to work three times as hard to win back trust that you’ve lost than you did to earn it in the first place.
That’s why you never want to purchase fake reviews. Instead, try to come up with creative ways to encourage your customers to post honest reviews of your products. If those products are good, they’ll get good reviews. That’s the best online reputation you can get.