For any business owner who wants to be successful with their PR, it´s necessary to build a relationship with the media. This really can boost your chances of getting some free PR and with internet, it´s quite easy.
Online networking is fairly easy and you basically just need to dedicate the time to it more than anything. Leaving comments on news blogs is a great way to get started on building a media relationship. But it isn´t the only method.
- Writing an email to ask a question or let the writer/editor know what a great job they´re doing.
- Linking to the news blog or site. This may not always work, but it could be a great way to get noticed.
- Writing quality press releases that are targeted to their market.
Successful PR is far more likely if you make the effort to become friends with those involved in media. You´ll boost your chances of getting your press releases picked up and it will be far easier to stay in the news.
Caroline
Small Business Mavericks
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Tags: media, PR, press releases
Caroline – I liked your blog today. Often times a press releases can be much better than an ad. So it works if you can find a way to get press releases published.
I think your point about making relationships with relevant media is great.