Have you taken a moment to check out Google’s latest offering to the general public? Is has the simple but apt title of “Good to Know” and has been well packaged with both text and graphics on the opening screen. It is, to a certain extent, a repackaging of content that Google has published over the years. It’s generally related to Internet and data security for users, and the tips are well worth reading. The whole concept is an excellent piece of public relations bordering on a public service announcement. I won’t go into the actual information published by Google, I’m sure there are many others who will – what interests me more is the concept, and whether or not it could be replicated on other websites – and I think it can.
Most websites, whether it’s parenting, photography or pets, for example, publish advice. The ‘Good to Know’ concept is a great way to bring all of that information together, and you don’t need just one ‘Good to Know’ article or page. Most websites could break their content into sections; for example, we could have a ‘Good to Know’ series that covered SEO, social media marketing, branding – I could go on, however, I think you get the idea.
By publishing pages that link to this information, you are helping your readers find information quickly and helping to link related content for SEO purposes. This kind of content, especially if you can utilize graphics in a similar way to Google, is also easy to promote through social media. It’s certainly a novel way to present content to your visitors and certainly worth considering for your own websites – it could also be a great PR tool for your business.