Andrew Shotland put together a local IYP list – a list of online yellow pages sites and their organic rankings in Google. In other words, he ranked them according to the number of high rankings the sites achieved at Google. What does the list mean for you, the small business owner? These are the sites you should be listing your business with if you want to reach targeted traffic. Here’s the top 10:

1. Superpages
2. Citysearch
3. Yelp
4. Yahoo Local
5. InsiderPages
6. YellowPages.com
7. BizJournals
8. AreaConnect
9. MagicYellow
10. Switchboard

I think if you are a local business and you want local traffic then you should definitely focus on the top 6 on this list. According to Andrew, those 6 account for 75% of the top organic searches at Google for local search terms.

Basically, if you are a small business and you want to get found by the customer that is a perfect match for you, there are three things that you should do:

1. Focus on organic search for your website
2. Run PPC ad campaigns
3. Get listed in the popular local Internet yellow pages websites

And you now have the list of the most popular IYP sites so there’s no excuse.

Tags: internet yellow pages, iyp, local business, local search, small business

This entry was posted on Thursday, August 13th, 2009 at 4:44 am and is filed under Local Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.