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Jun '09
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If you have a local retail shop you could increase your business simply by offering coupons – online. An article in WebProNews explains how consumers respond better to online coupons than they do print coupons. It’s a really good read.
But how do you do it?
Well, there are a number of ways that you can create coupons actually. The most popular way is through e-mail marketing. You can send out coupons as stand-alone e-mails or include them in your newsletter. Services like Constant Contact allow you to include a coupon in your newsletter and have a space for it in your template.
While newsletters and other e-mail marketing tactics work like a charm, those aren’t your only options. Some companies have made good use of Twitter as a means of delivering coupons. It’s real simple. You build a list of followers and upload a downloadable or printable coupon on your website and send the link through Twitter to your followers. They see it, download it and print it (or print it directly off your website) , and bring it to you. It’s a good way to increase your business and attract new customers.
Local businesses can leverage the power of the Internet and coupons simultaneously for better business. Why not?
June 19th, 2009 at 2:49 pm
Hello Caroline,
I’ve never really paid much attention to the thought of
marketing my esthetics business online, but, would like
to learn just exactly what I’d have to do to get something
started a.s.a.p. I don’t know much about twitter, facebook
or linkedin, but, I do have twitter and facebook profiles.
I just got onto twitter. It was a suggestion of a friend.
I don’t know alot about marketing, websites, or, any online
methods of advertising. I could really use some help, especially the way the economy is these days! I’m looking
for ways to advertise my business locally Windsor, Ontario.
I also would like to tap into the Detroit, Michigan area as
well. Being a boarder city, it would be a wise choice I think. So, this is what I need, and, like I said, I haven’t a clue as to how to market my business…never took any marketing classes…would also love to get some kind of free webiste, if that’s at all possible! I know I may be asking alot, but, I really want to get my business off and running.
Thanks in advance for any and all help and suggestions you can offer me.
Jackie Charron
Jacqueline’s Esthetics