You’ve likely heard of Google Places by now. But have you heard of Google Boost?
Currently, Google Boost is only available in Chicago, San Francisco, and Houston. But it should soon be available everywhere. And you’re going to love it when it is.
Essentially, Google Boost is paid search for local search. In your Boost ad you can put your business name and phone number, address, a description of your business, a snippet from your Google Place page along with the number of reviews you’ve had, and a link to your Google Place page. That actually seems like it’s a little more than an ordinary pay-per-click ad.
With a Googe Boost ad you stand a good chance of getting more traffic to your website. Like traditional PPC, you only pay for the ad when it’s clicked on. Unlike traditional PPC, you’ll be able to order your Google Boost ad directly from Google Places. And, of course, you get analytics with that as well.
The way pricing works for Google Boost is you set yourself a monthly budget then your ads run and when you’ve hit your budget they stop running.
One of the unique features of Google Boost is that your ads will run on Google Maps pages. So if people are performing a local search for your product or service then you stand a good chance of having your ad seen for those more narrow local searches. It’s a great advertising platform for local businesses.
Should you use Google Boost? Well, yes. But right now you can’t – unless you live in Chicago, San Francisco, or Houston. When it rolls out publicly everywhere, you should be one of the first businesses in your local community to try it out.